Course Title: Principles of Marketing
Course ID: MKT201
Section: 09
Semester: AUTUMN 2025
Submitted to:
Date of Submission: 07/12/2025
Submitted by: Team Orchid
,Table of Contents:
Letter of Transmittal .................................................................................................................................. 2
Executive Summary .................................................................................................................................... 3
1. Assessment of the 4Ps of Marketing .........................................................................................4
2. Competitive Review ...................................................................................................................6
3. Product Innovation ....................................................................................................................8
4. Identifying the Prospective Target Market .............................................................................9
5. Market Segmentation ..............................................................................................................11
6. Market Targeting .....................................................................................................................12
6.1 The Four Market Targeting Strategies ............................................................................................ 13
6.2 Evaluation and Selection of Target Market .......................................................................14
7. Product Pricing ........................................................................................................................15
8. References .................................................................................................................................17
1
, Letter of Transmittal
07 December 2025
Lecturer, Department of Marketing
School of Business and Entrepreneurship (SBE)
Independent University, Bangladesh (IUB)
Subject: Submission of Marketing Plan
Dear Sir,
With due respect, we would prefer to submit our Term Paper (Marketing Plan) as a mandatory
requirement for Principles of Marketing. The instructions and strategies we have used during the
procedure were very effective and useful for our marketing plan. We have worked with a
renowned brand ‘FRESH’ of Meghna Group of Industries (MGI) and tried our best to put forward
the marketing strategies and their other essential information.
Therefore, we sincerely hope that our Marketing Plan will meet your respective requirements. We
also want to thank you for the opportunity and the guidance you provided.
Sincerely,
2
Course ID: MKT201
Section: 09
Semester: AUTUMN 2025
Submitted to:
Date of Submission: 07/12/2025
Submitted by: Team Orchid
,Table of Contents:
Letter of Transmittal .................................................................................................................................. 2
Executive Summary .................................................................................................................................... 3
1. Assessment of the 4Ps of Marketing .........................................................................................4
2. Competitive Review ...................................................................................................................6
3. Product Innovation ....................................................................................................................8
4. Identifying the Prospective Target Market .............................................................................9
5. Market Segmentation ..............................................................................................................11
6. Market Targeting .....................................................................................................................12
6.1 The Four Market Targeting Strategies ............................................................................................ 13
6.2 Evaluation and Selection of Target Market .......................................................................14
7. Product Pricing ........................................................................................................................15
8. References .................................................................................................................................17
1
, Letter of Transmittal
07 December 2025
Lecturer, Department of Marketing
School of Business and Entrepreneurship (SBE)
Independent University, Bangladesh (IUB)
Subject: Submission of Marketing Plan
Dear Sir,
With due respect, we would prefer to submit our Term Paper (Marketing Plan) as a mandatory
requirement for Principles of Marketing. The instructions and strategies we have used during the
procedure were very effective and useful for our marketing plan. We have worked with a
renowned brand ‘FRESH’ of Meghna Group of Industries (MGI) and tried our best to put forward
the marketing strategies and their other essential information.
Therefore, we sincerely hope that our Marketing Plan will meet your respective requirements. We
also want to thank you for the opportunity and the guidance you provided.
Sincerely,
2
