MC 3314 MIDTERM EXAM QUESTIONS WITH
ACCURATE ANSWERS
A social media professional not only has to have a strong writing style, but they
have to be able to create good ______. - ANSWER content
______ is a group of individuals who come together based on common interests,
values, and characteristics. - ANSWER community
Matt is working with the NY Mets as part of a summer internship program. He is
in charge of responding to informal conversations on social media with fans and
other key audiences. What type of social media writing does this capture? -
ANSWER conversation
Peter Parker is working with Stark Enterprises for his internship in social media.
He has been tasked by Mr. Stark to collect and strategically select content to
share from various sources that may be relevant for Stark Enterprise's
audiences on social media, particularly articles and topics focusing on Iron Man.
What is Peter trying to do? - ANSWER He is trying to curate content for the
audiences.
Having a standard approach for social media content, policies, and overall
approach in writing is called a ______. - ANSWER style guide
Wendy's got their fame on social media by interjecting their attitude with
messages on social media to provide entertainment and value. What writing
style are they using? - ANSWER snarky
Tasty has a strong following due to teaching their audiences through videos
about various recipes they can make at any occasion. What style are they using?
- ANSWER educational
The type of writing that brands, like Dunkin Donuts, use to strike up
conversations and embrace the notion that social media is "social" is ______. -
ANSWER conversational
Writing for social media is one of the most challenging things social media
professionals need to do. - ANSWER true
ACCURATE ANSWERS
A social media professional not only has to have a strong writing style, but they
have to be able to create good ______. - ANSWER content
______ is a group of individuals who come together based on common interests,
values, and characteristics. - ANSWER community
Matt is working with the NY Mets as part of a summer internship program. He is
in charge of responding to informal conversations on social media with fans and
other key audiences. What type of social media writing does this capture? -
ANSWER conversation
Peter Parker is working with Stark Enterprises for his internship in social media.
He has been tasked by Mr. Stark to collect and strategically select content to
share from various sources that may be relevant for Stark Enterprise's
audiences on social media, particularly articles and topics focusing on Iron Man.
What is Peter trying to do? - ANSWER He is trying to curate content for the
audiences.
Having a standard approach for social media content, policies, and overall
approach in writing is called a ______. - ANSWER style guide
Wendy's got their fame on social media by interjecting their attitude with
messages on social media to provide entertainment and value. What writing
style are they using? - ANSWER snarky
Tasty has a strong following due to teaching their audiences through videos
about various recipes they can make at any occasion. What style are they using?
- ANSWER educational
The type of writing that brands, like Dunkin Donuts, use to strike up
conversations and embrace the notion that social media is "social" is ______. -
ANSWER conversational
Writing for social media is one of the most challenging things social media
professionals need to do. - ANSWER true
