SWOT Analysis Notes
What is SWOT Analysis?
SWOT Analysis is a strategic planning tool used to identify and evaluate the internal and
external factors that affect a business, organization, or project.
SWOT stands for:
S – Strengths
W – Weaknesses
O – Opportunities
T – Threats
It helps businesses understand their current position and make better decisions for future
growth.
Components of SWOT Analysis
1. Strengths:
Strengths are the internal positive factors that give a business an advantage over competitors.
Examples:
•Strong brand reputation
•Skilled employees
•Loyal customers
•High-quality products
•Good financial resources
Importance:
Strengths help a company achieve its goals and maintain competitive advantage.
What is SWOT Analysis?
SWOT Analysis is a strategic planning tool used to identify and evaluate the internal and
external factors that affect a business, organization, or project.
SWOT stands for:
S – Strengths
W – Weaknesses
O – Opportunities
T – Threats
It helps businesses understand their current position and make better decisions for future
growth.
Components of SWOT Analysis
1. Strengths:
Strengths are the internal positive factors that give a business an advantage over competitors.
Examples:
•Strong brand reputation
•Skilled employees
•Loyal customers
•High-quality products
•Good financial resources
Importance:
Strengths help a company achieve its goals and maintain competitive advantage.
