Marketing: Chapter 2 Test UPDATED ACTUAL Questions
and CORRECT Answers
Individuals benefit from marketing because it improves True
the exchanges that occur between businesses and
consumers.
Marketing skills are valuable only to people who are False
directly employed in the field of marketing.
Marketing activities are not especially important for False
companies engaging in international trade, because
people in other countries do not respond well to
modern marketing techniques.
Marketing encourages businesses to provide products True
and services that consumers want. It also helps educate
consumers to make better purchasing decisions.
When customers' wants and needs are met, they are True
more likely to be loyal and continue to purchase from
the business.
Marketing has only positive effects on people and False
society.
If a product is not meeting customer needs, False
businesspeople should use marketing strategies such
as promotion and price reductions to try to sell the
product.
Economists have shown that marketing activities lower True
prices in the long run.
Marketing activities may need to be used to sell low- False
quality products, but high-quality products do not
require marketing.
Marketing helps to inform consumers of issues that True
affect them as individuals as well as society as a whole.
Consumerism first became an important influence on False
business practices in the 1980s under President Ronald
Reagan.
Businesses must comply with consumer protection laws True
or risk fines and a loss of business.
and CORRECT Answers
Individuals benefit from marketing because it improves True
the exchanges that occur between businesses and
consumers.
Marketing skills are valuable only to people who are False
directly employed in the field of marketing.
Marketing activities are not especially important for False
companies engaging in international trade, because
people in other countries do not respond well to
modern marketing techniques.
Marketing encourages businesses to provide products True
and services that consumers want. It also helps educate
consumers to make better purchasing decisions.
When customers' wants and needs are met, they are True
more likely to be loyal and continue to purchase from
the business.
Marketing has only positive effects on people and False
society.
If a product is not meeting customer needs, False
businesspeople should use marketing strategies such
as promotion and price reductions to try to sell the
product.
Economists have shown that marketing activities lower True
prices in the long run.
Marketing activities may need to be used to sell low- False
quality products, but high-quality products do not
require marketing.
Marketing helps to inform consumers of issues that True
affect them as individuals as well as society as a whole.
Consumerism first became an important influence on False
business practices in the 1980s under President Ronald
Reagan.
Businesses must comply with consumer protection laws True
or risk fines and a loss of business.
