People, Planet, and Profits
in a New Green Economy
Jeana Wirtenberg
,BUILDING A CULTURE
FOR SUSTAINABILITY
People, Planet, and Profits in
a New Green Economy
Jeana Wirtenberg
In their own words: leaders,
managers, and employees from
nine global companies explain how
they are turning their visions into
reality. Sustainability and human
resources expert Jeana Wirtenberg
describes how these companies
are transforming challenges into
opportunities by opening their minds
to the megatrends that will define the
future. The vast majority of today’s
CEOs consider sustainability essential
to their company’s success, yet most
do not know how to embed it into
their company and its culture. This
book guides firms of all types and
sizes—from those organizations just
starting their journey to sustainability,
to those seeking to accelerate their
positive impact on people, reduce their
negative environmental impact, and
improve their bottom line. Wirtenberg
shows readers how extraordinary
results are possible by engaging
the hearts and minds of employees
throughout the organization.
,7
, Digitized by the Internet Archive
in 2022 with funding from
Kahle/Austin Foundation
https://archive.org/details/buildingculturefOO00wirt
in a New Green Economy
Jeana Wirtenberg
,BUILDING A CULTURE
FOR SUSTAINABILITY
People, Planet, and Profits in
a New Green Economy
Jeana Wirtenberg
In their own words: leaders,
managers, and employees from
nine global companies explain how
they are turning their visions into
reality. Sustainability and human
resources expert Jeana Wirtenberg
describes how these companies
are transforming challenges into
opportunities by opening their minds
to the megatrends that will define the
future. The vast majority of today’s
CEOs consider sustainability essential
to their company’s success, yet most
do not know how to embed it into
their company and its culture. This
book guides firms of all types and
sizes—from those organizations just
starting their journey to sustainability,
to those seeking to accelerate their
positive impact on people, reduce their
negative environmental impact, and
improve their bottom line. Wirtenberg
shows readers how extraordinary
results are possible by engaging
the hearts and minds of employees
throughout the organization.
,7
, Digitized by the Internet Archive
in 2022 with funding from
Kahle/Austin Foundation
https://archive.org/details/buildingculturefOO00wirt
