NETW 583 Week 1 Case Study 1: Apple Case Analysis WITH CORRECT RESEARCH ANSWERS

NETW 583 Week 1 Case Study 1: Apple Case Analysis thinking forward which no company has ever done as it was done by Apple. While those competing with Apple are just getting products to market that are competitive, Apple is already working on the products at least two years ahead. Apple only makes a product if Apple can do it better, Apple did not invent the MP3 player; Apple reinvented it and made it better. Apple did not invent the smart phone; Apple reinvented it and made it better. And Apple did not invent the tablet; Apple reinvented it and made it better. As Apple designer Jonathan Ive said “Our goals are very simple — to design and make better products. If we can’t make something that is better, we won’t do it.” Clearly, Apple applied that thinking first to iPods, then smart phones and more recently, to the iPad. All these strategies of the Apple established a strong foundation of the quality of the technology that attract most of the customers’ loyalty and trust towards its technology. These strategies may seem a bit simplistic given the fact that Apple also has great software, industrial design and a powerful ecosystem of content, apps and services as part of the company’s success equation.