MKTG 379 - CHAPTER 4 PRACTICE QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026

MKTG 379 - CHAPTER 4 PRACTICE QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026 The research design is a ________ specifying the methods that will be used to collect and analyze the information needed for a research project. A) methodology B) master plan C) generalized roadmap D) proposed guide - Answers Answer: B After ________, research design is the next step in the marketing research process. A) the problem has been defined and research objectives established B) the type of data analysis has been established C) considering factors such as a situation analysis and problem statement D) creating research objectives and budget - Answers Answer: A In which of the following is knowledge of research design important? A) Selecting the appropriate data analytic visualization software B) Developing an appropriate sales and marketing plan C) Developing an appropriate study to approach a problem or opportunity D) Developing the research for the corporate strategic plan - Answers Answer: C Once the researcher knows the basic research design, ________ may be made to form a framework for the development of the research project. A) the survey instrument B) the research budget C) staffing and resource allocations D) a series of advance decisions to gain efficiencies - Answers Answer: D The reason that there is great significance placed on the study of research design is that ________. A) research designs may be "matched" to different kinds of problems B) research designs are like blueprints and helpful during data analysis C) research designs are used after studies are completed and used to make improvements in future research studies D) by matching the research objective with the appropriate research design, a host of research decisions may be pre-determined - Answers Answer: D ________ are the three types of research design. A) Exploratory, descriptive, and causal B) Exploratory, exploitive, and casual C) Deductive, descriptive, and causal D) Exploratory, causal, and prescriptive - Answers Answer: A ________ largely determine(s) the appropriate choice of the type of research design. A) Budget restrictions B) Objectives of the research C) Whether the research is domestic or international D) Type of analytics required - Answers Answer: B When a researcher does NOT have much knowledge about a market or needs newer or more recent information, the more likely he or she will conduct ________. A) causal research B) descriptive research C) exploratory research D) formal research - Answers Answer: C Which of the following is used to examine relationships among variables associated with the problem or research objectives? A) Exploratory research B) Descriptive research C) Formal research D) Causal research - Answers Answer: D When we say that exploratory research is unstructured research, what do we mean? A) That it does not have a predetermined set of procedures B) That it does not have a predetermined timetable for completion C) That management has not predetermined outcomes D) That there is no amount of predetermined budget or resource limit - Answers Answer: A ________ is used to define a problem more precisely and generate hypotheses for an upcoming study. A) Causal research B) Exploratory research C) Prescriptive research D) Descriptive research - Answers Answer: B What type of research design should be used when a small family-owned jeweler experiences more than a 20 percent decline in sales and does NOT know the cause? A) Causal B) Explanatory C) Exploratory D) Descriptive - Answers Answer: C Which of the following is flexible, allows a researcher to investigate whatever sources he or she identifies, and, to the extent he or she feels is necessary, to gain an understanding of the problem at hand? A) Causal B) Explanatory C) Descriptive D) Exploratory - Answers Answer: D ________ is(are) NOT a use(uses) for exploratory research. A) Confirming hypotheses B) Gaining background information C) Defining terms, clarifying problems, and hypotheses D) To establish research priorities - Answers Answer: A Which of the following represents the process of searching for and interpreting existing information relevant to the research topic? A) Primary data analysis B) Secondary data analysis C) Interpretative data analysis D) Analytical data analysis - Answers Answer: B The core of exploratory research is often an analysis of ________. A) Primary data analysis B) Secondary data analysis C) Interpretative data analysis D) Analytical data analysis - Answers Answer: B The use of trade journals and industry publications as sources of information for innovation, trends, and news about customers, potential customers, competitors, and more is a form of ________. A) Primary data analysis B) Secondary data analysis C) Interpretative data analysis D) Analytical data analysis - Answers Answer: B A medical device company developing a cardiac device surveys well-known cardiac surgeons with subject matter knowledge about the problem the device company is trying to solve. This is an example of ________. A) exploratory research B) descriptive research C) causal research D) experience research - Answers Answer: A ________differ(s) from surveys conducted as part of descriptive research in that there is usually no formal attempt to ensure that the results are representative of any defined group of subjects. A) Experience surveys B) Primary research C) Focus groups D) Mall intercepts - Answers Answer: A Executives may use ________ to review available information about one or more former situations to gain understanding of a current research problem with similar characteristics. A) exploratory analysis B) case analysis C) experience research D) descriptive research - Answers Answer: B ________ offers a way to gain background information for a problem, to define terms, to clarify problems and hypotheses, and to establish research priorities. A) Descriptive research B) Prescriptive research C) Exploratory research D) Causal research - Answers Answer: C Which of the following can be especially useful for developing strategies to prevent and manage crises? A) Secondary data analysis B) Experience surveys C) Focus groups D) Case analysis - Answers Answer: D The 2009—2010 recall of Toyota automobiles with acceleration pedals that were susceptible to sticking has been examined to develop best practices for companies to communicate product failures to their customers. What type of research technique does this describe? A) Exploratory research B) Case analysis C) Experience research D) Secondary data research - Answers Answer: B Focus groups are one of the most widely used ________ methods to gain greater understanding of a current problem or to develop preliminary knowledge to guide in the design of descriptive or causal research. A) exploratory research B) case study analysis research C) experience research D) descriptive research - Answers Answer: A Which of the following types of research is also used to project a study's findings to a larger population? A) Descriptive research B) Exploratory research C) Causal research D) Case study analysis - Answers Answer: A Descriptive research studies include type of ________. A) studies that specify the causality in the problem B) studies that need answers to who, what, when, where, and how questions C) studies that describe previous findings in similar problems D) studies that answer who and what about customers - Answers Answer: B ________ are the two basic types of studies categorized as descriptive research. A) Case analysis and experiments B) Longitudinal studies and case analysis C) Longitudinal studies and cross-sectional studies D) Focus groups and case analysis - Answers Answer: C