MKTG 409 Exam 2 Chapter 12 MindTap Study Guide – Marketing Channels, Distribution &
Supply Chain Management Review
Lindsey works in R&D at a consumer products firm. She meets up with Don, who works in
finance, Riley, who works in production, and David, who works in marketing. Together they are
going to develop a new product that Lindsey's department had researched. They are
responsible for all aspects of developing the product. This is an example of a - ANS ✔✔venture
team
When Oreo developed a new Rocky Road flavor, it was an example of a - ANS ✔✔line extension
Kira loves Mexican food. She saw a new Mexican restaurant that had affordable prices. She
went in to eat but had a bad experience because the food was too salty. Kira thought perhaps it
was just a fluke. She went back to the restaurant, but the food tasted just as bad. For Kira the
restaurant has a low - ANS ✔✔level of quality
During the recession, sales for many companies plummeted. The rate of unemployment grew
substantially. As a result, Procter & Gamble (P&G) decided to release a cheaper, more basic
version of its Tide product. This lower-priced Tide Basic lacked some of the cleaning features of
its more expensive counterpart, but P&G thought it would be good for cash-strapped
consumers. P&G tried out Tide Basic in 100 stores in the south for about a year. The product
failed to take off, and it discontinued Tide Basic. A few years later P&G tried again with another
less expensive Tide product called Simply Tide.
Refer to Scenario 12.1. P&G had to modify its Tide product to appeal to this new demographic.
What type of product modification did it make? - ANS ✔✔Quality modification
Refer to Scenario 12.1. What stage of the product development process was P&G in when it
decided to discontinue Tide Basic? - ANS ✔✔Test marketing
Refer to Scenario 12.1. P&G marketed Tide Basic as a detergent that could perform the basic
functions of its signature Tide products at a lower price to the consumer. This was an attempt to
Supply Chain Management Review
Lindsey works in R&D at a consumer products firm. She meets up with Don, who works in
finance, Riley, who works in production, and David, who works in marketing. Together they are
going to develop a new product that Lindsey's department had researched. They are
responsible for all aspects of developing the product. This is an example of a - ANS ✔✔venture
team
When Oreo developed a new Rocky Road flavor, it was an example of a - ANS ✔✔line extension
Kira loves Mexican food. She saw a new Mexican restaurant that had affordable prices. She
went in to eat but had a bad experience because the food was too salty. Kira thought perhaps it
was just a fluke. She went back to the restaurant, but the food tasted just as bad. For Kira the
restaurant has a low - ANS ✔✔level of quality
During the recession, sales for many companies plummeted. The rate of unemployment grew
substantially. As a result, Procter & Gamble (P&G) decided to release a cheaper, more basic
version of its Tide product. This lower-priced Tide Basic lacked some of the cleaning features of
its more expensive counterpart, but P&G thought it would be good for cash-strapped
consumers. P&G tried out Tide Basic in 100 stores in the south for about a year. The product
failed to take off, and it discontinued Tide Basic. A few years later P&G tried again with another
less expensive Tide product called Simply Tide.
Refer to Scenario 12.1. P&G had to modify its Tide product to appeal to this new demographic.
What type of product modification did it make? - ANS ✔✔Quality modification
Refer to Scenario 12.1. What stage of the product development process was P&G in when it
decided to discontinue Tide Basic? - ANS ✔✔Test marketing
Refer to Scenario 12.1. P&G marketed Tide Basic as a detergent that could perform the basic
functions of its signature Tide products at a lower price to the consumer. This was an attempt to
