MKTG 409 Unit 1 Quizzes MindTap Study Guide – Marketing Fundamentals & Core Concepts
Review
Capri Sun uses the tagline, "Good for Moms, Awesome for Kids." This advertising tagline
emphasizes that Capri Sun is promoting the product for moms, even though kids are likely to be
consuming the product. Thus, the moms represent Capri Sun's _______. - ✔✔target market
Marketing is_______. - ✔✔the process of creating, distributing, promoting, and pricing goods,
services, and ideas to facilitate satisfying exchange relationships with customers and to develop
and maintain favorable relationships with stakeholders in a dynamic environment
Product, distribution, promotion, and price are commonly referred to as _______. - ✔✔the
marketing mix
Which of the following are the three forms of a product? - ✔✔Ideas, services, and goods
The Coalition to Stop Gun Violence (CSGV) is a nonprofit organization that was founded in 1974.
Its mission is to secure freedom from gun violence through research, strategic engagement, and
effective policy advocacy to change laws regarding firearm ownership. Which type of product
best describes the CSGV? - ✔✔idea (this is bc Ideas include concepts, philosophies, images,
and issues. Examples include political parties, lobbyist groups, and religious organizations)
When McDonald's adds new items to its menu, it must educate its target audience about the
new items to stimulate purchase and motivate consumers to visit their local McDonald's
restaurant. This calls for activity in which of the following marketing mix variables? -
✔✔promotion
A customer's subjective assessment of benefits relative to costs in determining the worth of a
product is known as _______. - ✔✔value
, Kamala is the owner of a landscaping company and is considering the purchase of a new skid-
steer loader. She's evaluating different brands and models to determine the relative value of
each model as well as the benefits they offer. Which of the following would not be considered a
customer benefit as part of her determination of the product's value? - ✔✔monetary price
Which of the following expressions best characterizes the concept of value to consumers? -
✔✔customer benefits-customer costs=customer value
Which of the following is the most accurate listing of marketing environment forces? -
✔✔Political, legal and regulatory, technological, sociocultural, competitive, and economic
The marketing environment forces can have a profound effect on marketing activities. Which
statement best describes these forces? - ✔✔The marketing environment forces change
dramatically and quickly, and a change in one force is likely to affect the other forces.
In April 2015, the restaurant chain Chipotle announced it would stop using genetically modified
food products. "This is another step toward the visions we have of changing the way people
think about and eat fast food," said Steve Ells, founder and former co-CEO of Chipotle. This
decision indicates a response to concerns about _______. - ✔✔the marketing environment
Which business orientation best characterizes the period of time when businesses began
utilizing technology and production techniques, such as assembly lines, to manufacture
products in a more efficient manner? - ✔✔product orientation
Caterpillar, Inc., a manufacturer of heavy construction and mining equipment, works with its
dealer network to conduct extensive consumer research, including customer satisfaction
studies, focus group interviews regarding new products, and listening to customer opinions
through social media outlets. Which orientation is Caterpillar most likely utilizing? - ✔✔market
Which of the following statements is true regarding the marketing concept? - ✔✔The
marketing concept is a managerial philosophy guiding all aspects of an organization's business.
Review
Capri Sun uses the tagline, "Good for Moms, Awesome for Kids." This advertising tagline
emphasizes that Capri Sun is promoting the product for moms, even though kids are likely to be
consuming the product. Thus, the moms represent Capri Sun's _______. - ✔✔target market
Marketing is_______. - ✔✔the process of creating, distributing, promoting, and pricing goods,
services, and ideas to facilitate satisfying exchange relationships with customers and to develop
and maintain favorable relationships with stakeholders in a dynamic environment
Product, distribution, promotion, and price are commonly referred to as _______. - ✔✔the
marketing mix
Which of the following are the three forms of a product? - ✔✔Ideas, services, and goods
The Coalition to Stop Gun Violence (CSGV) is a nonprofit organization that was founded in 1974.
Its mission is to secure freedom from gun violence through research, strategic engagement, and
effective policy advocacy to change laws regarding firearm ownership. Which type of product
best describes the CSGV? - ✔✔idea (this is bc Ideas include concepts, philosophies, images,
and issues. Examples include political parties, lobbyist groups, and religious organizations)
When McDonald's adds new items to its menu, it must educate its target audience about the
new items to stimulate purchase and motivate consumers to visit their local McDonald's
restaurant. This calls for activity in which of the following marketing mix variables? -
✔✔promotion
A customer's subjective assessment of benefits relative to costs in determining the worth of a
product is known as _______. - ✔✔value
, Kamala is the owner of a landscaping company and is considering the purchase of a new skid-
steer loader. She's evaluating different brands and models to determine the relative value of
each model as well as the benefits they offer. Which of the following would not be considered a
customer benefit as part of her determination of the product's value? - ✔✔monetary price
Which of the following expressions best characterizes the concept of value to consumers? -
✔✔customer benefits-customer costs=customer value
Which of the following is the most accurate listing of marketing environment forces? -
✔✔Political, legal and regulatory, technological, sociocultural, competitive, and economic
The marketing environment forces can have a profound effect on marketing activities. Which
statement best describes these forces? - ✔✔The marketing environment forces change
dramatically and quickly, and a change in one force is likely to affect the other forces.
In April 2015, the restaurant chain Chipotle announced it would stop using genetically modified
food products. "This is another step toward the visions we have of changing the way people
think about and eat fast food," said Steve Ells, founder and former co-CEO of Chipotle. This
decision indicates a response to concerns about _______. - ✔✔the marketing environment
Which business orientation best characterizes the period of time when businesses began
utilizing technology and production techniques, such as assembly lines, to manufacture
products in a more efficient manner? - ✔✔product orientation
Caterpillar, Inc., a manufacturer of heavy construction and mining equipment, works with its
dealer network to conduct extensive consumer research, including customer satisfaction
studies, focus group interviews regarding new products, and listening to customer opinions
through social media outlets. Which orientation is Caterpillar most likely utilizing? - ✔✔market
Which of the following statements is true regarding the marketing concept? - ✔✔The
marketing concept is a managerial philosophy guiding all aspects of an organization's business.
