MKTG 409 Module 6 MindTap Study Guide – Product Strategy, Branding & New Product
Development Review
Buying behavior - ANS ✔✔The decision processes and actions of people involved in buying and
using products
Consumer buying behavior - ANS ✔✔The decision processes and purchasing activities of people
who purchase products for personal or household use and not for business purposes
Consumer buying decision process - ANS ✔✔A five-stage purchase decision process that
includes problem recognition, information search, evaluation of alternatives, purchase, and
postpurchase evaluation
Internal Search - ANS ✔✔An information search in which buyers search their memories for
information about products that might solve their problem
External Search - ANS ✔✔An information search in which buyers seek information from sources
other than their memories
Consideration set (evoked set) - ANS ✔✔A group of brands within a product category that a
buyer views as alternatives for possible purchase
Evaluative criteria - ANS ✔✔Objective and subjective product characteristics that are important
to a buyer
Cognitive dissonance - ANS ✔✔A buyer's doubts shortly after a purchase about whether the
decision was the right one
Types of consumer decision making - ANS ✔✔routinized response behavior, limited decision
making, and extended decision making
, Routinized response behavior - ANS ✔✔A consumer problem-solving process used when buying
frequently purchased, low-cost items that require very little search-and-decision effort
Limited decision making - ANS ✔✔A consumer problem-solving process used when purchasing
products occasionally or needing information about an unfamiliar brand in a familiar product
category
Extended decision making - ANS ✔✔A consumer problem-solving process employed when
purchasing unfamiliar, expensive, or infrequently bought products
Impulse buying - ANS ✔✔An unplanned buying behavior resulting from a powerful urge to buy
something immediately
Main impulse purchase for about 70 percent of consumers - ANS ✔✔Food
Level of involvement - ANS ✔✔An individual's degree of interest in a product and the
importance of the product for that person
Situational influences - ANS ✔✔Influences that result from circumstances, time, and location
that affect the consumer buying decision process
Psychological influences - ANS ✔✔Factors that in part determine people's general behavior,
thus influencing their behavior as consumers
Perception - ANS ✔✔The process of selecting, organizing, and interpreting information inputs to
produce meaning
Information inputs - ANS ✔✔Sensations received through sight, taste, hearing, smell, and touch
Development Review
Buying behavior - ANS ✔✔The decision processes and actions of people involved in buying and
using products
Consumer buying behavior - ANS ✔✔The decision processes and purchasing activities of people
who purchase products for personal or household use and not for business purposes
Consumer buying decision process - ANS ✔✔A five-stage purchase decision process that
includes problem recognition, information search, evaluation of alternatives, purchase, and
postpurchase evaluation
Internal Search - ANS ✔✔An information search in which buyers search their memories for
information about products that might solve their problem
External Search - ANS ✔✔An information search in which buyers seek information from sources
other than their memories
Consideration set (evoked set) - ANS ✔✔A group of brands within a product category that a
buyer views as alternatives for possible purchase
Evaluative criteria - ANS ✔✔Objective and subjective product characteristics that are important
to a buyer
Cognitive dissonance - ANS ✔✔A buyer's doubts shortly after a purchase about whether the
decision was the right one
Types of consumer decision making - ANS ✔✔routinized response behavior, limited decision
making, and extended decision making
, Routinized response behavior - ANS ✔✔A consumer problem-solving process used when buying
frequently purchased, low-cost items that require very little search-and-decision effort
Limited decision making - ANS ✔✔A consumer problem-solving process used when purchasing
products occasionally or needing information about an unfamiliar brand in a familiar product
category
Extended decision making - ANS ✔✔A consumer problem-solving process employed when
purchasing unfamiliar, expensive, or infrequently bought products
Impulse buying - ANS ✔✔An unplanned buying behavior resulting from a powerful urge to buy
something immediately
Main impulse purchase for about 70 percent of consumers - ANS ✔✔Food
Level of involvement - ANS ✔✔An individual's degree of interest in a product and the
importance of the product for that person
Situational influences - ANS ✔✔Influences that result from circumstances, time, and location
that affect the consumer buying decision process
Psychological influences - ANS ✔✔Factors that in part determine people's general behavior,
thus influencing their behavior as consumers
Perception - ANS ✔✔The process of selecting, organizing, and interpreting information inputs to
produce meaning
Information inputs - ANS ✔✔Sensations received through sight, taste, hearing, smell, and touch
