MKTG 409 Chapter 1 Quiz MindTap Study Guide – Marketing Basics, Concepts & Principles
Review
e. satisfying customers' needs in a way that helps to achieve organizational objectives. -
✔✔The marketing concept focuses on
a. achieving the goals of top executives.
b. maximizing market share in a way that helps to achieve organizational objectives.
c. creating maximum visibility for the firm.
d. maximizing sales in a way that helps to achieve organizational objectives.
e. satisfying customers' needs in a way that helps to achieve organizational objectives.
b. production - ✔✔During the Industrial Revolution, most firms operated using a(n) ____
orientation.
a. evolutionary
b. production
c. market
d. sales
e. societal
d. focusing just on the marketing department. - ✔✔A market orientation is an organization-
wide effort that includes all of the following activities except
a. researching customers' needs.
b. disseminating marketing intelligence across departments within the organization.
c. being responsive to customers' ever-changing wants and needs.
d. focusing just on the marketing department.
e. generating marketing intelligence for use in the organization.
, c. marketing concept - ✔✔Sara Lee introduced a new bread made with light whole wheat and
packaged in smaller loaves as a response to the number of health-conscious customers who live
alone. In this case, Sara Lee was most likely following the ________.
a. retailing concept
b. selling concept
c. marketing concept
d. production concept
e. customer concept
a. customer relationship management - ✔✔Long-term relationships with profitable customers
is the key objective of
a. customer relationship management.
b. e-marketing.
c. distribution channels.
d. production oriented firms.
e. personal selling
d. 1,000 - ✔✔If a family spends $2,000 a month on goods and services, how much of that
$2,000 goes for marketing activities?
a. $1,500
b. $500
c. $2,000
d. $1,000
e. $0
a. 25 - 33 - ✔✔What percent of all civilian workers in the United States perform marketing
activities?
a. 25 - 33
Review
e. satisfying customers' needs in a way that helps to achieve organizational objectives. -
✔✔The marketing concept focuses on
a. achieving the goals of top executives.
b. maximizing market share in a way that helps to achieve organizational objectives.
c. creating maximum visibility for the firm.
d. maximizing sales in a way that helps to achieve organizational objectives.
e. satisfying customers' needs in a way that helps to achieve organizational objectives.
b. production - ✔✔During the Industrial Revolution, most firms operated using a(n) ____
orientation.
a. evolutionary
b. production
c. market
d. sales
e. societal
d. focusing just on the marketing department. - ✔✔A market orientation is an organization-
wide effort that includes all of the following activities except
a. researching customers' needs.
b. disseminating marketing intelligence across departments within the organization.
c. being responsive to customers' ever-changing wants and needs.
d. focusing just on the marketing department.
e. generating marketing intelligence for use in the organization.
, c. marketing concept - ✔✔Sara Lee introduced a new bread made with light whole wheat and
packaged in smaller loaves as a response to the number of health-conscious customers who live
alone. In this case, Sara Lee was most likely following the ________.
a. retailing concept
b. selling concept
c. marketing concept
d. production concept
e. customer concept
a. customer relationship management - ✔✔Long-term relationships with profitable customers
is the key objective of
a. customer relationship management.
b. e-marketing.
c. distribution channels.
d. production oriented firms.
e. personal selling
d. 1,000 - ✔✔If a family spends $2,000 a month on goods and services, how much of that
$2,000 goes for marketing activities?
a. $1,500
b. $500
c. $2,000
d. $1,000
e. $0
a. 25 - 33 - ✔✔What percent of all civilian workers in the United States perform marketing
activities?
a. 25 - 33
