MKTG 409 Exam 4 Quiz Questions MindTap Study Guide – Pricing, Promotion & Marketing
Strategy Review
Eric is concerned about not having enough air conditioning units in inventory during June, July,
and August so he keeps extra inventory to guard against stockouts during this critical period.
Eric is keeping - ANS ✔✔safety stock
In the distribution channel for Domino's Pizza, channel members are linked by legal agreements
that spell out the obligations and rights of each member. This is an example of a(n) ____ vertical
marketing system. - ANS ✔✔contractual
NYK Logistics uses _____ technology to track containers through its distribution center in Long
Beach, California. Each container has a special tag on it that allows hundreds of containers to be
scanned simultaneously, improving the throughput of containers through the center. - ANS
✔✔RFID
At the annual managers' planning conference, Jackie Conrad asks the other managers to
consider her proposal to increase the quantity of inventory to a five-week supply in order to
increase the percentage of completely filled customer orders from 85% to 90%. She states that
she is willing to trade off the ____ incurred for the positive effect of better customer service. -
ANS ✔✔higher warehousing costs
In an administered VMS, informal coordination brings about a high level of inter-organizational
management. Nonetheless, - ANS ✔✔the channel members remain autonomous.
Extreme-value stores tend to sell - ANS ✔✔non-brand, nonperishable items
The use of multiple distribution channels that complement organizations' brick-and-mortar
stores with websites, catalogs, and apps where consumers can research products, read other
buyers' reviews, and make actual purchases is known as - ANS ✔✔multichannel retailing
Strategy Review
Eric is concerned about not having enough air conditioning units in inventory during June, July,
and August so he keeps extra inventory to guard against stockouts during this critical period.
Eric is keeping - ANS ✔✔safety stock
In the distribution channel for Domino's Pizza, channel members are linked by legal agreements
that spell out the obligations and rights of each member. This is an example of a(n) ____ vertical
marketing system. - ANS ✔✔contractual
NYK Logistics uses _____ technology to track containers through its distribution center in Long
Beach, California. Each container has a special tag on it that allows hundreds of containers to be
scanned simultaneously, improving the throughput of containers through the center. - ANS
✔✔RFID
At the annual managers' planning conference, Jackie Conrad asks the other managers to
consider her proposal to increase the quantity of inventory to a five-week supply in order to
increase the percentage of completely filled customer orders from 85% to 90%. She states that
she is willing to trade off the ____ incurred for the positive effect of better customer service. -
ANS ✔✔higher warehousing costs
In an administered VMS, informal coordination brings about a high level of inter-organizational
management. Nonetheless, - ANS ✔✔the channel members remain autonomous.
Extreme-value stores tend to sell - ANS ✔✔non-brand, nonperishable items
The use of multiple distribution channels that complement organizations' brick-and-mortar
stores with websites, catalogs, and apps where consumers can research products, read other
buyers' reviews, and make actual purchases is known as - ANS ✔✔multichannel retailing
