MKTG 409 Chapter 3 Quiz MindTap Study Guide – Marketing Environment, Competition &
External Forces Review
Whether fluctuating rapidly or slowly, environmental forces are always _______.
a. predictable
b. static
c. weak
d. controversial
e. dynamic - ANS ✔✔e. dynamic
Which of the following involves observation; secondary sources such as business, trade,
government, and general-interest publications; and marketing research?
a. Environmental analysis
b. Environmental approach
c. Technology scanning
d. Proactive approach
e. Environmental scanning - ANS ✔✔e. Environmental scanning
ACME Corp. managers view environmental forces as uncontrollable and thus adjust their
marketing strategies to changes in the marketing environment. This approach is best described
as _______.
a. proactive
b. controversial
c. reactive
d. static
e. offensive - ANS ✔✔c. reactive
, Which of the following is a brand competitor for Dr Pepper?
a. Honest Tea
b. Almonds
c. Tap water
d. Starbucks coffee
e. Coca-Cola - ANS ✔✔e. Coca-Cola
Which of the following types of competitive structure often exists because of the difficulty and
expense of entering a market?
a. Brand competition
b. Monopoly
c. Monopolistic competition
d. Pure competition
e. Oligopoly - ANS ✔✔e. Oligopoly
Which of the following types of competition are geared toward market products with similar
features and benefits to the same customers at similar prices?
a. Monopolistic competitors
b. Brand competitors
c. Total budget competitors
d. Generic competitors
e. Product competitors - ANS ✔✔b. Brand competitors
During which of the following economic conditions does unemployment begin to decline, total
disposable income increase, and consumers' willingness to buy begin to rise?
a. Depression
b. Recession
External Forces Review
Whether fluctuating rapidly or slowly, environmental forces are always _______.
a. predictable
b. static
c. weak
d. controversial
e. dynamic - ANS ✔✔e. dynamic
Which of the following involves observation; secondary sources such as business, trade,
government, and general-interest publications; and marketing research?
a. Environmental analysis
b. Environmental approach
c. Technology scanning
d. Proactive approach
e. Environmental scanning - ANS ✔✔e. Environmental scanning
ACME Corp. managers view environmental forces as uncontrollable and thus adjust their
marketing strategies to changes in the marketing environment. This approach is best described
as _______.
a. proactive
b. controversial
c. reactive
d. static
e. offensive - ANS ✔✔c. reactive
, Which of the following is a brand competitor for Dr Pepper?
a. Honest Tea
b. Almonds
c. Tap water
d. Starbucks coffee
e. Coca-Cola - ANS ✔✔e. Coca-Cola
Which of the following types of competitive structure often exists because of the difficulty and
expense of entering a market?
a. Brand competition
b. Monopoly
c. Monopolistic competition
d. Pure competition
e. Oligopoly - ANS ✔✔e. Oligopoly
Which of the following types of competition are geared toward market products with similar
features and benefits to the same customers at similar prices?
a. Monopolistic competitors
b. Brand competitors
c. Total budget competitors
d. Generic competitors
e. Product competitors - ANS ✔✔b. Brand competitors
During which of the following economic conditions does unemployment begin to decline, total
disposable income increase, and consumers' willingness to buy begin to rise?
a. Depression
b. Recession
