MKTG 409 Chapter 3 MindTap TAMU Study Guide – Marketing Environment, Competition &
External Forces Review
Whether fluctuating rapidly or slowly, environmental forces are always _______.
a. dynamic
b. controversial
c. predictable
d. weak
e. static - ✔✔dynamic
Which of the following involves observation; secondary sources such as business, trade,
government, and general-interest publications; and marketing research?
a. Proactive approach
b. Environmental approach
c. Environmental scanning
d. Environmental analysis
e. Technology scanning - ✔✔Environmental scanning
ACME Corp. managers view environmental forces as uncontrollable and thus adjust their
marketing strategies to changes in the marketing environment. This approach is best described
as _______.
a. static
b. reactive
c. controversial
d. offensive
e. proactive - ✔✔reactive
, Which of the following is a brand competitor for Dr Pepper?
a. Coca-Cola
b. Tap water
c. Almonds
d. Starbucks coffee
e. Honest Tea - ✔✔Coca-Cola
Which of the following types of competitive structure often exists because of the difficulty and
expense of entering a market?
a. Pure competition
b. Monopoly
c. Oligopoly
d. Monopolistic competition
e. Brand competition - ✔✔Oligopoly
Which of the following types of competition are geared toward market products with similar
features and benefits to the same customers at similar prices?
a. Product competitors
b. Monopolistic competitors
c. Total budget competitors
d. Brand competitors
e. Generic competitors - ✔✔Brand competitors
During which of the following economic conditions does unemployment begin to decline, total
disposable income increase, and consumers' willingness to buy begin to rise?
a. Recession
b. Recovery
External Forces Review
Whether fluctuating rapidly or slowly, environmental forces are always _______.
a. dynamic
b. controversial
c. predictable
d. weak
e. static - ✔✔dynamic
Which of the following involves observation; secondary sources such as business, trade,
government, and general-interest publications; and marketing research?
a. Proactive approach
b. Environmental approach
c. Environmental scanning
d. Environmental analysis
e. Technology scanning - ✔✔Environmental scanning
ACME Corp. managers view environmental forces as uncontrollable and thus adjust their
marketing strategies to changes in the marketing environment. This approach is best described
as _______.
a. static
b. reactive
c. controversial
d. offensive
e. proactive - ✔✔reactive
, Which of the following is a brand competitor for Dr Pepper?
a. Coca-Cola
b. Tap water
c. Almonds
d. Starbucks coffee
e. Honest Tea - ✔✔Coca-Cola
Which of the following types of competitive structure often exists because of the difficulty and
expense of entering a market?
a. Pure competition
b. Monopoly
c. Oligopoly
d. Monopolistic competition
e. Brand competition - ✔✔Oligopoly
Which of the following types of competition are geared toward market products with similar
features and benefits to the same customers at similar prices?
a. Product competitors
b. Monopolistic competitors
c. Total budget competitors
d. Brand competitors
e. Generic competitors - ✔✔Brand competitors
During which of the following economic conditions does unemployment begin to decline, total
disposable income increase, and consumers' willingness to buy begin to rise?
a. Recession
b. Recovery
