TAMU MKTG 409 Test 3 MindTap Study Guide – Product, Pricing & Promotion
Review
primary demand - ANS ✔✔Demand for a product category rather than for a specific brand
decoding process - ANS ✔✔Converting signs or symbols into concepts and ideas
kinesics communication - ANS ✔✔Communicating through the movement of head, eyes, arms,
hands, legs, or torso
pull policy - ANS ✔✔Promoting a product directly to consumers to develop strong consumer
demand that pulls products through the marketing channel
integrated marketing communication - ANS ✔✔Coordination of promotion and other marketing
efforts for maximum informational and persuasive impact on customers
receiver - ANS ✔✔The individual, group, or organization that decodes a coded message
promotion - ANS ✔✔Communication to build and maintain relationships by informing and
persuading one or more audiences
push policy - ANS ✔✔Promoting a product only to the next institution down the marketing
channel
pioneer promotion - ANS ✔✔Promotion that informs consumers about a new product
communication - ANS ✔✔A sharing of meaning through the transmission of information
, viral marketing - ANS ✔✔A strategy to get consumers to share a marketer's message, often
through e-mail or online videos, in a way that spreads dramatically and quickly
source - ANS ✔✔A person, group, or organization with a meaning it tries to share with a
receiver or an audience
tactile communication - ANS ✔✔Communicating through touching
word-of-mouth communication - ANS ✔✔Personal informal exchanges of communication that
customers share with one another about products, brands, and companies
coding process - ANS ✔✔Converting meaning into a series of signs or symbols
promotion mix - ANS ✔✔A combination of promotional methods used to promote a specific
product
product placement - ANS ✔✔The strategic location of products or product promotions within
entertainment media content to reach the product's target market
communications channel - ANS ✔✔The medium of transmission that carries the coded message
from the source to the receiver
buzz marketing - ANS ✔✔An attempt to incite publicity and public excitement surrounding a
product through a creative event
channel capacity - ANS ✔✔The limit on the volume of information a communication channel
can handle effectively
noise - ANS ✔✔Anything that reduces a communication's clarity and accuracy
Review
primary demand - ANS ✔✔Demand for a product category rather than for a specific brand
decoding process - ANS ✔✔Converting signs or symbols into concepts and ideas
kinesics communication - ANS ✔✔Communicating through the movement of head, eyes, arms,
hands, legs, or torso
pull policy - ANS ✔✔Promoting a product directly to consumers to develop strong consumer
demand that pulls products through the marketing channel
integrated marketing communication - ANS ✔✔Coordination of promotion and other marketing
efforts for maximum informational and persuasive impact on customers
receiver - ANS ✔✔The individual, group, or organization that decodes a coded message
promotion - ANS ✔✔Communication to build and maintain relationships by informing and
persuading one or more audiences
push policy - ANS ✔✔Promoting a product only to the next institution down the marketing
channel
pioneer promotion - ANS ✔✔Promotion that informs consumers about a new product
communication - ANS ✔✔A sharing of meaning through the transmission of information
, viral marketing - ANS ✔✔A strategy to get consumers to share a marketer's message, often
through e-mail or online videos, in a way that spreads dramatically and quickly
source - ANS ✔✔A person, group, or organization with a meaning it tries to share with a
receiver or an audience
tactile communication - ANS ✔✔Communicating through touching
word-of-mouth communication - ANS ✔✔Personal informal exchanges of communication that
customers share with one another about products, brands, and companies
coding process - ANS ✔✔Converting meaning into a series of signs or symbols
promotion mix - ANS ✔✔A combination of promotional methods used to promote a specific
product
product placement - ANS ✔✔The strategic location of products or product promotions within
entertainment media content to reach the product's target market
communications channel - ANS ✔✔The medium of transmission that carries the coded message
from the source to the receiver
buzz marketing - ANS ✔✔An attempt to incite publicity and public excitement surrounding a
product through a creative event
channel capacity - ANS ✔✔The limit on the volume of information a communication channel
can handle effectively
noise - ANS ✔✔Anything that reduces a communication's clarity and accuracy
