Tabor MKT 481 Exam 3 Review (CH13) | Questions
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Update 2026/2027
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Terms in this set (17)
evaluative criteria attributes or potential benefits consumers consider
when reviewing alternative solutions to a problem
feature vs. benefit > feature - aka attributes, performance
characteristic of an object (ex: screen size on a
phone)
> benefit - perceived favorable result derived from
the presence of a particular feature (ex: ease of
viewing)
determinant criteria > aka determinant attribute, main criteria
considered when making purchase decisions
> situation dependent
bounded rationality > consumers attempt to act rationally within their
info-processing constraints (occurs when
consumers have limited ability to process all info
available)
> when consumers have ability to consider all
possible solutions, they settle for solution that is
good enough to solve a problem
, (2) types of evaluation processes > attribute-based - evaluate products based on set
of attributes considered relevant to purchase
situation (occurs first)
> affect-based - evaluate products based on
overall feeling evoked by product (ex: i'm not sure
why i bought this jacket, i just liked it)
- driven by mood and emotions
- variety-seeking behavior arises
perceptual vs. underlying attributes > perceptual - aka search qualities, attributes that r
visually apparent and easily recognizable (ex: size,
shape, color, price)
> underlying - aka XP qualities, attributes that aren't
readily apparent and can only be learned thru XP
w/ product (ex: product quality)
signal attribute consumers use to infer smth abt another
attribute (ex: colors, textures; green banana will
taste bitter)
(5) signals of quality > color
> feel
> brand name
> price
> retailer reputation
used in (3) situations
> trying to reduce risk
> low purchase involvement
> lacks product expertise
with 100% Correct Answers | Verified | Latest
Update 2026/2027
Save
Terms in this set (17)
evaluative criteria attributes or potential benefits consumers consider
when reviewing alternative solutions to a problem
feature vs. benefit > feature - aka attributes, performance
characteristic of an object (ex: screen size on a
phone)
> benefit - perceived favorable result derived from
the presence of a particular feature (ex: ease of
viewing)
determinant criteria > aka determinant attribute, main criteria
considered when making purchase decisions
> situation dependent
bounded rationality > consumers attempt to act rationally within their
info-processing constraints (occurs when
consumers have limited ability to process all info
available)
> when consumers have ability to consider all
possible solutions, they settle for solution that is
good enough to solve a problem
, (2) types of evaluation processes > attribute-based - evaluate products based on set
of attributes considered relevant to purchase
situation (occurs first)
> affect-based - evaluate products based on
overall feeling evoked by product (ex: i'm not sure
why i bought this jacket, i just liked it)
- driven by mood and emotions
- variety-seeking behavior arises
perceptual vs. underlying attributes > perceptual - aka search qualities, attributes that r
visually apparent and easily recognizable (ex: size,
shape, color, price)
> underlying - aka XP qualities, attributes that aren't
readily apparent and can only be learned thru XP
w/ product (ex: product quality)
signal attribute consumers use to infer smth abt another
attribute (ex: colors, textures; green banana will
taste bitter)
(5) signals of quality > color
> feel
> brand name
> price
> retailer reputation
used in (3) situations
> trying to reduce risk
> low purchase involvement
> lacks product expertise
