Instructor’scManualc
ChaptercOnec-cIntroducingcBusinesscResearch
LearningcObjectives:
Atcthecendcofcthiscchaptercthecstudentcshouldcbecablecto:
c
Outlinecthecmodelcofcthecresearchcprocess.
Outlinecandcbrieflycexplainceachcofcthecstagescincthecresearchcprocess.
Outlinecandcapplycthecmodelcofcthecfourcframeworkscapproachctocthecresearchcp
roject.
Understandchowcresearchccontributesctocbusinesscsuccess.
Knowchowctocdefinecbusinesscresearch
ResearchcSkills:
Atcthecendcofcthiscchaptercthecstudentcshouldcbecablecto:
Differentiatecbetweencacresearchcideacandcacresearchcstatementcorcquestion.
Outlinecthecstepscincthecresearchcprocess.
Tracecthecelementscofcthecresearchcprocesscincacgivencsamplecproject.
ChaptercSummary
Thiscchapterciscthecintroductorycchaptercincthectextbook.cAscsuchcitcprovidescsomecb
asiccinformationconcsocialcresearchcandcbusinesscresearch.cThectwocmodelscaroun
dcwhichcthectextbookciscstructuredcarecintroducedcandcexplainedcincthiscchapter.cTh
ectwocmodelscarecthecmodelcofcthecresearchcprocesscandcthecmodelcofcthecfourcfram
eworkscapproachctocundertakingcresearch.cItcwouldcbecusefulctocspendcsomectimeca
tcthiscstagecdevelopingcacthoroughcunderstandingcofcthesecmodels,casctheycareccent
ralctoctheclearningcexperiencecprovidedcbycthectextbook.
Thecmodelcofcthecresearchcprocessciscacsimplecandcverycusefulcwaycofchelpingcstud
entscbecomecfamiliarcwithceachcelementcofcthecresearchcprocess.cItciscoftencsimplyct
hecterminology,candcthecnewnesscandcperhapscthecstrangenesscofcthecterminologyc
thatcputscstudentscoffcresearchcfromcthecstart.cIfctheyccancbecencouragedctocbecome
cfamiliarcwithcthecbasiccterminologycverycearlycon,ctheycwillcbecmorecconfidentcinctheir
capproachctocresearchcmethods,candcinctheircapproachctoctheircowncresearchcproject
.
ThecfourcframeworkscapproachctocthecresearchcprojectciscacmodelcdevelopedcbycChristi
nacQuinlancspecificallycforcstudents.cItciscinvaluablecinctermscofcproviding
1
ForcusecwithcBusinesscResearchcMethodsc3e,cQuinlan,cBabin,cCarr,cGriffincandcZikmundcI
SBNc9781473791343c©c2024cCengagecLearningcEMEA
,researcherscandcstudentcresearcherscwithcacframeworkcwithcwhichctheyccancquitece
asilycdevelopcappropriatelycfocusedcresearchcprojects.cThecfourcframeworkscappro
achctocthecresearchcprojectciscintroducedcandcclearlycexplainedcincthiscfirstcchapter.cI
tciscappliedctoceverycstepcofcthecresearchcprocesscthroughoutcthectextbook.cOncecag
ain,citciscacverycsimplecmodel.cItciscworthcspendingcaclittlectimeconcthiscchaptercincorde
rctocbecomecfamiliarcwithcthiscmodelcandcincorderctocbecomeccomfortablecincapplyin
gcthecmodelctocthecprocesscofcdevelopingcacresearchcproject.
Thecfirstcframeworkcincthecfourcframeworkscapproachctocthecresearchcprojectcisc thec
conceptualcframework.cThecconceptualcframeworkcisccontainedcincthec properlycarti
culatedcresearchcstatementcorcquestion.cThecresearchcstatementcorcquestionccontai
nscallcofctheckeycconceptscincthecresearchcproject.cThiscconceptualcframeworkcforcth
ecresearchcprojectciscthecframeworkconcwhichcthecothercthreecframeworks,cthectheor
eticalcframework,cthecmethodologicalcframeworkcandcthecanalyticalcframework,crest
.cItciscacgoodcideactocprovidecsomecexamplescofcresearchcstatements/questionscandc
tocexplainchowctheycarecincfactcconceptualcframeworks.cItcischelpfulctocexplainctocstud
entscthatctheckeycconceptscincthecconceptualcframeworkcarectheckeycwordscandcphra
ses,cthecimportantcwordscandcphrases,cthecbigcwords,cincthecresearchcstatement/qu
estion.cThiscexercisecdemonstratescthecsimplicitycandcthecutilitycofcthecfourcframewor
kscapproach,candcitcgivescstudentscconfidencecinctheircalreadycgrowingcabilitiescincth
ecfieldcofcresearchcmethods.
Thereciscancintroductionctocbusinesscresearchcandcbusinesscresearchciscsimplycdefi
nedcascthecapplicationcofcsocialcsciencecresearchcmethodscincthecprocesscofcexami
ningcbusinesscphenomena.cAppliedcbusinesscresearchcandcbasiccbusinesscresearc
hcarecdifferentiatedcandcdefined.cAppliedcbusinesscresearch,cascthecchaptercexplain
s,ciscconductedctocaddresscacspecificcbusinesscdecisioncforcacspecificcfirmcorcorgani
zation.cBasiccbusinesscresearchc(sometimescreferredctocascpurecresearch)cisccondu
ctedcwithoutcacspecificcdecisioncincmind,candcitcusuallycdoescnotcaddresscthecneedsc
ofcacspecificcorganization.cItcattemptsctocexpandctheclimitscofcknowledgecincgeneral,c
andcascsuchcitciscnotcaimedcatcsolvingcacparticularcpragmaticcproblem.
Thereciscacdiscussioncincthecchaptercofcbusinesscresearchcincthectwenty-
firstccentury,cacdiscussioncofccommunicationctechnologiescandctheircusecincbusiness
cresearch,candcthereciscacdiscussioncofcglobalcbusinesscresearch.
Thecwayscthroughcwhichcacproposedcresearchcprojectccancbecsaidctocbecresearchab
le,c‘thectestcofcresearchability’ciscexplained.cThisciscacverycsimplecverycusefulctestcforc
studentsctoclearncandcusecincorderctocdeterminecwhethercorcnotctheircproposedcresea
rchcprojectciscincfactcresearchable.cAcprojectciscresearchablecifcthecresearcherchascth
ectimecneededctoccarrycoutcthecresearch,cthecmoneycneededc(if
2
ForcusecwithcBusinesscResearchcMethodsc3e,cQuinlan,cBabin,cCarr,cGriffincandcZikmundcI
SBNc9781473791343c©c2024cCengagecLearningcEMEA
,anycmoneyciscneeded)ctoccarrycoutcthecresearch,candcaccessctocthecdatacnecessarycf
orcthecresearch.
Thecchaptercprovidescancintroductionctocthecstructurecofcacresearchcproject,cthecst
ructurecofcacthesis.cThecstudentcwillcfindcthecsimplecandccomprehensivecguidecpro
videdcextremelycuseful.
Thecchaptercprovidescacverycbriefcintroductionctocthecsubjectcofcethicscincresearch.cThi
sciscuseful.cItciscacsimplecandceasycintroductionctocresearchcethics.cThecissueschighligh
tedcincthecbriefcintroduction,cissuescsuchcascresearchercintegritycandcthecprotectioncofcr
esearchcparticipants,ccancbecusedcacgoodcdiscussioncpointscincseminarscandctheyccan
cbecusedcascstartingcpointscincstudents’creflectionsconcbusinesscresearchcgenerallycan
dconcthecethicscofctheircowncresearchcorctheircproposedcresearch.
Thereciscacbriefcintroductionctocresearchcmethodologycandctocdataccollectioncmetho
ds.cThesectopicscareccoveredcincdetailcincChaptercEight,cwhilecsubsequentcchaptersc
focusconcthecdataccollectioncmethodscofcobservation,cinterviewscandcfocuscgroups,c
andcquestionnairescandcscales.cOnecofctheckeycstrengthscofcthisctextbookciscthecbre
athcofcthecrangecofcmethodologiescandcdataccollectioncmethodscitcdetails,cexplainsca
ndcillustrates.cThecsamplecresearchcprojectscpresentedcthroughoutcthectextbookcpr
ovidecimaginative,cinterestingcandcengagingcexamplescofcthecapplicationcofcthecbro
adestcrangecofcmethodologiescandcmethodscincbusinesscresearchcprojects.cThecho
peciscthatcthesecwillcencouragecbusinesscstudentsctocdevisecandcdevelopcexcellentcr
esearchcprojectscthroughctheccreativecapplicationcofcthesecmethodologiescandcmet
hods.
ThecarticlecatcthecendcofcChaptercOneciscacgoodcexamplecofctheckindcofcsamplecrese
archcprojectscpresentedcinceverycchaptercofcthectextbook.cThiscarticlec explorescancin
terestingcoutlinecofcthecusecofcacsocialcmediacstrategycincthecmarketingcofcacBollywoo
dcmovie.cThecjournalcarticleciscacgoodcexamplecofcacresearchcprojectcthatchascacwell-
structuredcandcwell-
writtencliteraturecreview.cThecresearchcwascdevelopedcusingcancinterestingcresearc
hcmethodology,ccasecstudycmethodology,candcthecdataccollectioncmethodscusedcinct
hecresearchcprojectcarecclearlycdetailed,cascarecthecdatacanalysiscmethodscused.cTh
ecconclusionscdrawncfromcthecresearchcarecclearlycandcsimplycoutlinedcandcexplain
ed.cHowctheorycinfluencescresearchcIncthecarticlecexaminedcherec(Nanda,cPattnaikc
andcLu,c2018,c‘Innovationcincsocialcmediacstrategycforcmoviecsuccess:cAcstudycofcthe
cBollywoodcmoviecindustry’,cManagementcDecision,c56(1):c233–
251),cthecauthorscdevelopcancin-
depthcandccomprehensiveccasecstudyctocexaminecthecpromotionalcstrategiescadopt
edcthroughcYouTube,cFacebookcandcXc(formallycTwitter)cthroughoutctheclifeccyclecofc
acBollywoodcmoviecandcitscimpactconcthecboxcofficecsuccesscofcthecmovie.cSocialcme
diaciscackeycconceptcincthiscresearch.cItciscinterestingctocnotechowcthecauthorscusecthi
sckeycconceptctocfacilitatecthecdevelopmentcofcthecstructurecforcthecentirecresearchcp
roject.
3
ForcusecwithcBusinesscResearchcMethodsc3e,cQuinlan,cBabin,cCarr,cGriffincandcZikmundcI
SBNc9781473791343c©c2024cCengagecLearningcEMEA
, AnswersctocEndcofcChaptercQuestions
1. Detailcthecstepscincthecresearchcprocess.c
ANS
ThecResearchcProcess
Begincwithcancideac Statecresearchcquestion/statement Literature
Refinecthatcidea specificcaimcst cReview
ate it in one sentence and objectives
Completecwriting-upcofcthesis/report
SelectcMe
thodology
Drawcconclusions
c Analyse Gather Devisecdatacc
data cdata ollectioncmethods
2. Outlinecandcexplaincthecusecofcthecfourcframeworkscapproachcincthecresearchcp
roject.
ANS
ThecFourcFrameworkscApproachctocthecResearchcProject
ThecCo
nceptualcFr
amework
ThecTheore ThecMethodologi ThecAnalyti
ticalcFrame calcFramework calcFramew
work ork
4
ForcusecwithcBusinesscResearchcMethodsc3e,cQuinlan,cBabin,cCarr,cGriffincandcZikmundcI
SBNc9781473791343c©c2024cCengagecLearningcEMEA
ChaptercOnec-cIntroducingcBusinesscResearch
LearningcObjectives:
Atcthecendcofcthiscchaptercthecstudentcshouldcbecablecto:
c
Outlinecthecmodelcofcthecresearchcprocess.
Outlinecandcbrieflycexplainceachcofcthecstagescincthecresearchcprocess.
Outlinecandcapplycthecmodelcofcthecfourcframeworkscapproachctocthecresearchcp
roject.
Understandchowcresearchccontributesctocbusinesscsuccess.
Knowchowctocdefinecbusinesscresearch
ResearchcSkills:
Atcthecendcofcthiscchaptercthecstudentcshouldcbecablecto:
Differentiatecbetweencacresearchcideacandcacresearchcstatementcorcquestion.
Outlinecthecstepscincthecresearchcprocess.
Tracecthecelementscofcthecresearchcprocesscincacgivencsamplecproject.
ChaptercSummary
Thiscchapterciscthecintroductorycchaptercincthectextbook.cAscsuchcitcprovidescsomecb
asiccinformationconcsocialcresearchcandcbusinesscresearch.cThectwocmodelscaroun
dcwhichcthectextbookciscstructuredcarecintroducedcandcexplainedcincthiscchapter.cTh
ectwocmodelscarecthecmodelcofcthecresearchcprocesscandcthecmodelcofcthecfourcfram
eworkscapproachctocundertakingcresearch.cItcwouldcbecusefulctocspendcsomectimeca
tcthiscstagecdevelopingcacthoroughcunderstandingcofcthesecmodels,casctheycareccent
ralctoctheclearningcexperiencecprovidedcbycthectextbook.
Thecmodelcofcthecresearchcprocessciscacsimplecandcverycusefulcwaycofchelpingcstud
entscbecomecfamiliarcwithceachcelementcofcthecresearchcprocess.cItciscoftencsimplyct
hecterminology,candcthecnewnesscandcperhapscthecstrangenesscofcthecterminologyc
thatcputscstudentscoffcresearchcfromcthecstart.cIfctheyccancbecencouragedctocbecome
cfamiliarcwithcthecbasiccterminologycverycearlycon,ctheycwillcbecmorecconfidentcinctheir
capproachctocresearchcmethods,candcinctheircapproachctoctheircowncresearchcproject
.
ThecfourcframeworkscapproachctocthecresearchcprojectciscacmodelcdevelopedcbycChristi
nacQuinlancspecificallycforcstudents.cItciscinvaluablecinctermscofcproviding
1
ForcusecwithcBusinesscResearchcMethodsc3e,cQuinlan,cBabin,cCarr,cGriffincandcZikmundcI
SBNc9781473791343c©c2024cCengagecLearningcEMEA
,researcherscandcstudentcresearcherscwithcacframeworkcwithcwhichctheyccancquitece
asilycdevelopcappropriatelycfocusedcresearchcprojects.cThecfourcframeworkscappro
achctocthecresearchcprojectciscintroducedcandcclearlycexplainedcincthiscfirstcchapter.cI
tciscappliedctoceverycstepcofcthecresearchcprocesscthroughoutcthectextbook.cOncecag
ain,citciscacverycsimplecmodel.cItciscworthcspendingcaclittlectimeconcthiscchaptercincorde
rctocbecomecfamiliarcwithcthiscmodelcandcincorderctocbecomeccomfortablecincapplyin
gcthecmodelctocthecprocesscofcdevelopingcacresearchcproject.
Thecfirstcframeworkcincthecfourcframeworkscapproachctocthecresearchcprojectcisc thec
conceptualcframework.cThecconceptualcframeworkcisccontainedcincthec properlycarti
culatedcresearchcstatementcorcquestion.cThecresearchcstatementcorcquestionccontai
nscallcofctheckeycconceptscincthecresearchcproject.cThiscconceptualcframeworkcforcth
ecresearchcprojectciscthecframeworkconcwhichcthecothercthreecframeworks,cthectheor
eticalcframework,cthecmethodologicalcframeworkcandcthecanalyticalcframework,crest
.cItciscacgoodcideactocprovidecsomecexamplescofcresearchcstatements/questionscandc
tocexplainchowctheycarecincfactcconceptualcframeworks.cItcischelpfulctocexplainctocstud
entscthatctheckeycconceptscincthecconceptualcframeworkcarectheckeycwordscandcphra
ses,cthecimportantcwordscandcphrases,cthecbigcwords,cincthecresearchcstatement/qu
estion.cThiscexercisecdemonstratescthecsimplicitycandcthecutilitycofcthecfourcframewor
kscapproach,candcitcgivescstudentscconfidencecinctheircalreadycgrowingcabilitiescincth
ecfieldcofcresearchcmethods.
Thereciscancintroductionctocbusinesscresearchcandcbusinesscresearchciscsimplycdefi
nedcascthecapplicationcofcsocialcsciencecresearchcmethodscincthecprocesscofcexami
ningcbusinesscphenomena.cAppliedcbusinesscresearchcandcbasiccbusinesscresearc
hcarecdifferentiatedcandcdefined.cAppliedcbusinesscresearch,cascthecchaptercexplain
s,ciscconductedctocaddresscacspecificcbusinesscdecisioncforcacspecificcfirmcorcorgani
zation.cBasiccbusinesscresearchc(sometimescreferredctocascpurecresearch)cisccondu
ctedcwithoutcacspecificcdecisioncincmind,candcitcusuallycdoescnotcaddresscthecneedsc
ofcacspecificcorganization.cItcattemptsctocexpandctheclimitscofcknowledgecincgeneral,c
andcascsuchcitciscnotcaimedcatcsolvingcacparticularcpragmaticcproblem.
Thereciscacdiscussioncincthecchaptercofcbusinesscresearchcincthectwenty-
firstccentury,cacdiscussioncofccommunicationctechnologiescandctheircusecincbusiness
cresearch,candcthereciscacdiscussioncofcglobalcbusinesscresearch.
Thecwayscthroughcwhichcacproposedcresearchcprojectccancbecsaidctocbecresearchab
le,c‘thectestcofcresearchability’ciscexplained.cThisciscacverycsimplecverycusefulctestcforc
studentsctoclearncandcusecincorderctocdeterminecwhethercorcnotctheircproposedcresea
rchcprojectciscincfactcresearchable.cAcprojectciscresearchablecifcthecresearcherchascth
ectimecneededctoccarrycoutcthecresearch,cthecmoneycneededc(if
2
ForcusecwithcBusinesscResearchcMethodsc3e,cQuinlan,cBabin,cCarr,cGriffincandcZikmundcI
SBNc9781473791343c©c2024cCengagecLearningcEMEA
,anycmoneyciscneeded)ctoccarrycoutcthecresearch,candcaccessctocthecdatacnecessarycf
orcthecresearch.
Thecchaptercprovidescancintroductionctocthecstructurecofcacresearchcproject,cthecst
ructurecofcacthesis.cThecstudentcwillcfindcthecsimplecandccomprehensivecguidecpro
videdcextremelycuseful.
Thecchaptercprovidescacverycbriefcintroductionctocthecsubjectcofcethicscincresearch.cThi
sciscuseful.cItciscacsimplecandceasycintroductionctocresearchcethics.cThecissueschighligh
tedcincthecbriefcintroduction,cissuescsuchcascresearchercintegritycandcthecprotectioncofcr
esearchcparticipants,ccancbecusedcacgoodcdiscussioncpointscincseminarscandctheyccan
cbecusedcascstartingcpointscincstudents’creflectionsconcbusinesscresearchcgenerallycan
dconcthecethicscofctheircowncresearchcorctheircproposedcresearch.
Thereciscacbriefcintroductionctocresearchcmethodologycandctocdataccollectioncmetho
ds.cThesectopicscareccoveredcincdetailcincChaptercEight,cwhilecsubsequentcchaptersc
focusconcthecdataccollectioncmethodscofcobservation,cinterviewscandcfocuscgroups,c
andcquestionnairescandcscales.cOnecofctheckeycstrengthscofcthisctextbookciscthecbre
athcofcthecrangecofcmethodologiescandcdataccollectioncmethodscitcdetails,cexplainsca
ndcillustrates.cThecsamplecresearchcprojectscpresentedcthroughoutcthectextbookcpr
ovidecimaginative,cinterestingcandcengagingcexamplescofcthecapplicationcofcthecbro
adestcrangecofcmethodologiescandcmethodscincbusinesscresearchcprojects.cThecho
peciscthatcthesecwillcencouragecbusinesscstudentsctocdevisecandcdevelopcexcellentcr
esearchcprojectscthroughctheccreativecapplicationcofcthesecmethodologiescandcmet
hods.
ThecarticlecatcthecendcofcChaptercOneciscacgoodcexamplecofctheckindcofcsamplecrese
archcprojectscpresentedcinceverycchaptercofcthectextbook.cThiscarticlec explorescancin
terestingcoutlinecofcthecusecofcacsocialcmediacstrategycincthecmarketingcofcacBollywoo
dcmovie.cThecjournalcarticleciscacgoodcexamplecofcacresearchcprojectcthatchascacwell-
structuredcandcwell-
writtencliteraturecreview.cThecresearchcwascdevelopedcusingcancinterestingcresearc
hcmethodology,ccasecstudycmethodology,candcthecdataccollectioncmethodscusedcinct
hecresearchcprojectcarecclearlycdetailed,cascarecthecdatacanalysiscmethodscused.cTh
ecconclusionscdrawncfromcthecresearchcarecclearlycandcsimplycoutlinedcandcexplain
ed.cHowctheorycinfluencescresearchcIncthecarticlecexaminedcherec(Nanda,cPattnaikc
andcLu,c2018,c‘Innovationcincsocialcmediacstrategycforcmoviecsuccess:cAcstudycofcthe
cBollywoodcmoviecindustry’,cManagementcDecision,c56(1):c233–
251),cthecauthorscdevelopcancin-
depthcandccomprehensiveccasecstudyctocexaminecthecpromotionalcstrategiescadopt
edcthroughcYouTube,cFacebookcandcXc(formallycTwitter)cthroughoutctheclifeccyclecofc
acBollywoodcmoviecandcitscimpactconcthecboxcofficecsuccesscofcthecmovie.cSocialcme
diaciscackeycconceptcincthiscresearch.cItciscinterestingctocnotechowcthecauthorscusecthi
sckeycconceptctocfacilitatecthecdevelopmentcofcthecstructurecforcthecentirecresearchcp
roject.
3
ForcusecwithcBusinesscResearchcMethodsc3e,cQuinlan,cBabin,cCarr,cGriffincandcZikmundcI
SBNc9781473791343c©c2024cCengagecLearningcEMEA
, AnswersctocEndcofcChaptercQuestions
1. Detailcthecstepscincthecresearchcprocess.c
ANS
ThecResearchcProcess
Begincwithcancideac Statecresearchcquestion/statement Literature
Refinecthatcidea specificcaimcst cReview
ate it in one sentence and objectives
Completecwriting-upcofcthesis/report
SelectcMe
thodology
Drawcconclusions
c Analyse Gather Devisecdatacc
data cdata ollectioncmethods
2. Outlinecandcexplaincthecusecofcthecfourcframeworkscapproachcincthecresearchcp
roject.
ANS
ThecFourcFrameworkscApproachctocthecResearchcProject
ThecCo
nceptualcFr
amework
ThecTheore ThecMethodologi ThecAnalyti
ticalcFrame calcFramework calcFramew
work ork
4
ForcusecwithcBusinesscResearchcMethodsc3e,cQuinlan,cBabin,cCarr,cGriffincandcZikmundcI
SBNc9781473791343c©c2024cCengagecLearningcEMEA
