of individuals
uses qualitative data
uses case studies
Strengths Approaches
Richdetailed understanding Humanistic
HighecologicalValidity casestudies
Weaknesses
Lacks generalisability
Difficult to test replicability
Timeconsuming
Nomothetic approach Produces general lawsof behaviour seekingpatternsandsimilarities
uses quantitativedata
uses experiments questionaires etc
Strengths Approaches
scientificandobjective Behaviourism Biological
Laws are useful for prediction SLT Cognitive
Weaknesses
Ignores culturaldifferences
Generaltrendswont
apply to everyone