Genderbias Whentheresearchersbeliefsaboutmenandwomenaffecttheirtheoreticalassumptions
Androcentrism Amalecentredapproach Men aretreatedasthenorm
Alphabias Exaggeratesthedifferencebetweenmalesandfemales
Betabias Minimalisesgenderdifferences
culturalbias Interpreting humanbehaviourbasedonculturalnormsandexperiences
Ethnocentrism Viewingowncultureassuperior or thestandard
Culturalrelativism Theprinciplethatbehaviourshouldbeunderstood withinthecontextof thespecific
culture takingintoaccounttheirnorms