Assessment 70Questions and Answers |
Latest Update 2026/2027 | 100% Correct
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1 of 70Term
A business-to-business (B2B) company discovers its margins are
lower than that of its competitors. In response, the company
implements a new sales training program to help salespeople better
communicate product value to organizations. The result is increased
sales and profitability. Which direct benefit has this company
achieved?
Improved productivity
Greater employee morale
Lower staff turnover
Less stress among sales staff
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Customer attrition Improved customer relationships
Joint research and development
Improved productivity
agreement
, 2 of 70
Term
A sales manager for a manufacturing company is developing a sales
forecast based on past sales trends in order to estimate a similar
growth rate in sales. The sales data are divided into four segments
for analysis. Which approach to sales forecasting is the sales
manager using?
Qualitative
Time series
Test market
Buying plan
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Contribution margin Reliability
Time series Subjective
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3 of 70
Term
A company is using a quota that includes multiple factors such as
proceeds and sales capacity. Which type of quota is being used by
this company?
,Profit
Activity
Volume
Combination
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Customer attrition Variety
Combination Co-marketing
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4 of 70
Term
A sales manager wants to improve the return on assets managed
and assumes that the profit margin will remain constant. Which action
should the sales manager take?
Increase its asset turnover rate
Decrease its account development rate
Decrease its use of quotas for salespeople
Increase its focus on transactional selling
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New laws Increase its asset turnover rate
, Time series Management by objectives
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5 of 70
Term
Why is market segmentation critical to effective implementation of a
customer relationship management (CRM) system?
It increases opportunity for cost leadership in market.
It develops a comprehensive strategic industry analysis.
It identifies data to use in customizing buyer messaging.
It reduces product differentiation between target groups.
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It encourages the salesperson to
The customer is swayed directly by
repeat back to the customer what
advertising and promotion.
they believe the customer needs.
It identifies data to use in
Increase its asset turnover rate
customizing buyer messaging.
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6 of 70
Term
A sales manager wants to evaluate how a salesperson's
characteristics have aided in closing sales. Which type of sales