Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 8th edition — By Michael R. Solomon —Complete Test Bank | Chapter 1-12

TEST BANK
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Consumer Behaviour:
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Buying, Having, and Being,
Canadian Edition, 9th edition
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By Michael R. Solomon
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, Table of Content
An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values
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Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Group Influence and Social Media
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Buying, Using, and Disposing

Income, Social Class

Cultural Influences on Consumer Behaviour
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, All Chapters Included
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All Answers Included
Consumer Behaviour: Buying, Having, and Being, Cdn. 14e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour

1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
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D) physiognomies.
Answer: B
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.

2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
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additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
Answer: A
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Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
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3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
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B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
Answer: D
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Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
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4) The expanded view of the exchange that includes the issues that influence the consumer
before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
Answer: D
Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
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5) Gail decides to take a break from studying and goes online to check things out. She connects
with one of the product discussion groups that she participates in. This is an example of a:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace competition.
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Answer: C
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.

6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely
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has attained:
A) product separation.
B) brand loyalty.
C) lifestyle variation.
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D) purchase conception.
Answer: B
Type: MC Page Ref: 2
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Skill: Concept
Objective: L1-01 Consumer behaviour is a process.

7) Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.
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Answer: FALSE
Type: TF Page Ref: 3
Skill: Concept
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Objective: L1-01 Consumer behaviour is a process.

8) The expanded view of consumer behaviour recognizes that the consumption process includes
issues that influence consumers before, during, and after a purchase is made.
Answer: TRUE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.




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