Because of _____, businesses are forced to be competitive. - ANSWER Both the Internet
and E-commerce
Milton Friedman's famous maxim, paraphrased, is: The social responsibility of business is to:
- ANSWER Make a profit
The ROI equation does not: - ANSWER Include customer service values
Self-actualization is NOT: - ANSWER Buying a Mercedes
_____ represents where the total revenue and total cost are equal. - ANSWER Break-even
analysis
The most difficult part of the marketing mix is: - ANSWER Pricing
The Robinson-Patman Act: - ANSWER Was enacted to prevent unfair pricing practices fa-
voring larger retail establishments over smaller mom-and-pop stores.
An income gained from business activities, this term means the gross (before taxes, ex-
penses, etc.): - ANSWER Revenue
______ must be established with added value, or what is above and beyond what is ex-
pected. - ANSWER Positioning
1
, The point with the largest vertical distance between the total revenue and total costs repre-
sents the point at which: - ANSWER Production is optimized and profitability peaks
When a company arranges two or more marketing channels to target one or more customer
segments, it is called a(n) _____ system. - ANSWER Multichannel distribution
What type of marketing channel would Secure insurance use if it offers its products exclu-
sively through door-to-door salespersons? - ANSWER Direct
A "supply-chain" is thought of as limited because it: - ANSWER Implies that planning
commences with raw materials and factory capacity
_____ conflict can occur when management at Eat and Run Restaurants disagree about spe-
cific discount rates for high school students. - ANSWER Horizontal
When Juicy Chicken decides to promote grilled chicken instead of traditional fried chicken,
Juicy Chicken experiences _____ conflict. - ANSWER Vertical
Priceless Creations provides its products exclusively to Crafty's, a chain of pottery painting
stores across the country. The chain then makes its pottery and painting supplies available to
end-consumers. This is an example of _____. - ANSWER An indirect marketing channel
When an organization changes its distribution channels, it is true that: - ANSWER Internet
growth threatens disintermediation for many "brick-and-mortar" companies
An intensive distribution strategy would be best implemented for which of the following
products. - ANSWER Soft drinks
Instead of offering its products through "brick-and-mortar" companies, a book distributor
decides to make books directly available to customers through the U.S. mail. This is an exam-
ple of: - ANSWER Disintermediation
2
and E-commerce
Milton Friedman's famous maxim, paraphrased, is: The social responsibility of business is to:
- ANSWER Make a profit
The ROI equation does not: - ANSWER Include customer service values
Self-actualization is NOT: - ANSWER Buying a Mercedes
_____ represents where the total revenue and total cost are equal. - ANSWER Break-even
analysis
The most difficult part of the marketing mix is: - ANSWER Pricing
The Robinson-Patman Act: - ANSWER Was enacted to prevent unfair pricing practices fa-
voring larger retail establishments over smaller mom-and-pop stores.
An income gained from business activities, this term means the gross (before taxes, ex-
penses, etc.): - ANSWER Revenue
______ must be established with added value, or what is above and beyond what is ex-
pected. - ANSWER Positioning
1
, The point with the largest vertical distance between the total revenue and total costs repre-
sents the point at which: - ANSWER Production is optimized and profitability peaks
When a company arranges two or more marketing channels to target one or more customer
segments, it is called a(n) _____ system. - ANSWER Multichannel distribution
What type of marketing channel would Secure insurance use if it offers its products exclu-
sively through door-to-door salespersons? - ANSWER Direct
A "supply-chain" is thought of as limited because it: - ANSWER Implies that planning
commences with raw materials and factory capacity
_____ conflict can occur when management at Eat and Run Restaurants disagree about spe-
cific discount rates for high school students. - ANSWER Horizontal
When Juicy Chicken decides to promote grilled chicken instead of traditional fried chicken,
Juicy Chicken experiences _____ conflict. - ANSWER Vertical
Priceless Creations provides its products exclusively to Crafty's, a chain of pottery painting
stores across the country. The chain then makes its pottery and painting supplies available to
end-consumers. This is an example of _____. - ANSWER An indirect marketing channel
When an organization changes its distribution channels, it is true that: - ANSWER Internet
growth threatens disintermediation for many "brick-and-mortar" companies
An intensive distribution strategy would be best implemented for which of the following
products. - ANSWER Soft drinks
Instead of offering its products through "brick-and-mortar" companies, a book distributor
decides to make books directly available to customers through the U.S. mail. This is an exam-
ple of: - ANSWER Disintermediation
2
