Multichannel - ANSWER The use of a combination of two or more indirect channels and
possible a direct channel to reach target markets.
Price Elasticity of Demand - ANSWER a measure of price sensitivity providing a relation-
ship between adjustments in price and quantity demanded of a good or service.
Retailer - ANSWER An intermediary who sells to consumers
Sales Force Automation System - ANSWER Enables sales people to efficiently work from
any location at any time.
Milton Friedman's Famous Maxim, paraphrased - ANSWER The social responsibility of a
business is to make a profit.
Return on Investment (ROI) - ANSWER Measures the profit or loss generated by the in-
vestment relative to the costs associated with that product.
Decoding - ANSWER When a receiver assigns meaning to the symbols encoded by com-
pany advertisements.
Public Relations - ANSWER Incorporates the use of web pages, sponsorships, press re-
leases, and special events.
Content Optimization - ANSWER Used by web designers to ensure that each webpage
works effectively with various search engines.
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possible a direct channel to reach target markets.
Price Elasticity of Demand - ANSWER a measure of price sensitivity providing a relation-
ship between adjustments in price and quantity demanded of a good or service.
Retailer - ANSWER An intermediary who sells to consumers
Sales Force Automation System - ANSWER Enables sales people to efficiently work from
any location at any time.
Milton Friedman's Famous Maxim, paraphrased - ANSWER The social responsibility of a
business is to make a profit.
Return on Investment (ROI) - ANSWER Measures the profit or loss generated by the in-
vestment relative to the costs associated with that product.
Decoding - ANSWER When a receiver assigns meaning to the symbols encoded by com-
pany advertisements.
Public Relations - ANSWER Incorporates the use of web pages, sponsorships, press re-
leases, and special events.
Content Optimization - ANSWER Used by web designers to ensure that each webpage
works effectively with various search engines.
1
