What is the process that determines what is needed, how to collect it, analyze it, and use it
for effective market planning?
a. control
b. marketing information system
c. Ansoff matrix
d. SMART goals - ANSWER b. marketing information system
Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the homeless. This
is an example of ______?
a. green marketing
b. native marketing
c. cause marketing
d. social marketing
e. astroturfing - ANSWER c. cause marketing
Ginger Jones was reading an interesting newspaper article that discussed the diverse culture
of a foreign land. However, by the time she finished reading the article, she discovered that
the content was actually an advertisement for a travel company. This is an example of
______.
a. astroturfing
b. puffery
c. native advertising
d. corporate social responsibility
e. cause marketing - ANSWER c. native advertising
1
, Which is the key strategic decision in formulating a marketing plan?
a. identification of the situation
b. choosing the target market
c. identifying distinctive competencies
d. all of the above - ANSWER d. all of the above
What is the process called when the wholesalers and manufacturers segment their markets
much the same way as retailers?
a. market segmentation
b. psychographic segmentation
c. B2B segmentation
d. global segmentation - ANSWER c. B2B segmentation
The process of developing and executing strategies and tactics to market and sell a product
or service to a very specific target segment is:
a. micromarketing
b. macromarketing
c. narrow marketing
d. direct marketing - ANSWER a. micromarketing
Which of the following options is not used in SWOTT analysis to set a direction in the brand
of a highly competitive marketplace?
a. weakness
b. opportunities
c. treats
d. planning - ANSWER d. planning
Which of the following is not an economic factor:
2
for effective market planning?
a. control
b. marketing information system
c. Ansoff matrix
d. SMART goals - ANSWER b. marketing information system
Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the homeless. This
is an example of ______?
a. green marketing
b. native marketing
c. cause marketing
d. social marketing
e. astroturfing - ANSWER c. cause marketing
Ginger Jones was reading an interesting newspaper article that discussed the diverse culture
of a foreign land. However, by the time she finished reading the article, she discovered that
the content was actually an advertisement for a travel company. This is an example of
______.
a. astroturfing
b. puffery
c. native advertising
d. corporate social responsibility
e. cause marketing - ANSWER c. native advertising
1
, Which is the key strategic decision in formulating a marketing plan?
a. identification of the situation
b. choosing the target market
c. identifying distinctive competencies
d. all of the above - ANSWER d. all of the above
What is the process called when the wholesalers and manufacturers segment their markets
much the same way as retailers?
a. market segmentation
b. psychographic segmentation
c. B2B segmentation
d. global segmentation - ANSWER c. B2B segmentation
The process of developing and executing strategies and tactics to market and sell a product
or service to a very specific target segment is:
a. micromarketing
b. macromarketing
c. narrow marketing
d. direct marketing - ANSWER a. micromarketing
Which of the following options is not used in SWOTT analysis to set a direction in the brand
of a highly competitive marketplace?
a. weakness
b. opportunities
c. treats
d. planning - ANSWER d. planning
Which of the following is not an economic factor:
2
