What are the 4 P's of marketing? - ANSWER Place, product, price, and promotion
The four I's of service is? - ANSWER Intangibility, inseparability, inconsistency, and
inventory
Product life cycle, in the mature stage cost per customer is:? - ANSWER low
The likert scale is likely used in what kind of research? - ANSWER Quantitative
Four positioning statements are? - ANSWER Target market, category, brand promise, and
the reason to believe
Dividing the entire market into groups of consumers is called"? - ANSWER Market
Segmentation
The extended service marketing mix includes what? (4Ps +3Ps) - ANSWER People,
process, and physical evidence
In marketing, what are social factors? - ANSWER Both demographics and culture and
norms
The business offering concept is? - ANSWER Combination of products and services
offered to consumer
1
, The study of figuring out what customers want? - ANSWER Consumer buying behavior
____ when individual's reasoning ability informs an eventual decision? - ANSWER
cognitive learning
In American history what era covered the early years of the US up until the 1920's? -
ANSWER Production
In U.S. What Era; firms strived to satisfy consumer needs while achieving goals? -
ANSWER Marketing Concept
A Market where few sellers control most of the sales is called _____? - ANSWER
Oligopoly
Events that arise at the time of purchase and may have an effect on the purchase? -
ANSWER Situational factors
Gathering info about events and relationships within internal and external environments is
called? - ANSWER environmental scanning
Market segmentation is ________? - ANSWER Term for aggregating prospective buyers
into groups
Activity 4 creating, communicating, delivering/exchanging offerings to benefit consumers is
_______? - ANSWER Marketing
Strengths, weakness opportunities, threats - ANSWER SWOT Analysis
The Marketing Mix, AKA the four P's are? - ANSWER Place, Product, Promotion, Price
2
The four I's of service is? - ANSWER Intangibility, inseparability, inconsistency, and
inventory
Product life cycle, in the mature stage cost per customer is:? - ANSWER low
The likert scale is likely used in what kind of research? - ANSWER Quantitative
Four positioning statements are? - ANSWER Target market, category, brand promise, and
the reason to believe
Dividing the entire market into groups of consumers is called"? - ANSWER Market
Segmentation
The extended service marketing mix includes what? (4Ps +3Ps) - ANSWER People,
process, and physical evidence
In marketing, what are social factors? - ANSWER Both demographics and culture and
norms
The business offering concept is? - ANSWER Combination of products and services
offered to consumer
1
, The study of figuring out what customers want? - ANSWER Consumer buying behavior
____ when individual's reasoning ability informs an eventual decision? - ANSWER
cognitive learning
In American history what era covered the early years of the US up until the 1920's? -
ANSWER Production
In U.S. What Era; firms strived to satisfy consumer needs while achieving goals? -
ANSWER Marketing Concept
A Market where few sellers control most of the sales is called _____? - ANSWER
Oligopoly
Events that arise at the time of purchase and may have an effect on the purchase? -
ANSWER Situational factors
Gathering info about events and relationships within internal and external environments is
called? - ANSWER environmental scanning
Market segmentation is ________? - ANSWER Term for aggregating prospective buyers
into groups
Activity 4 creating, communicating, delivering/exchanging offerings to benefit consumers is
_______? - ANSWER Marketing
Strengths, weakness opportunities, threats - ANSWER SWOT Analysis
The Marketing Mix, AKA the four P's are? - ANSWER Place, Product, Promotion, Price
2
