Content Marketing - ANSWER A type of marketing that involves the creation and sharing
of online material (such as videos, blogs, and social media posts) that does not explicitly
promote a brand but is intended to stimulate interest in its products or services.
Search Marketing - ANSWER The process of gaining traffic and visibility from search
engines through both paid and unpaid efforts.
SEO - ANSWER Earning traffic through unpaid or free listings
SEM - ANSWER Buying traffic through paid search listings.
Social Media Marketing - ANSWER Social media marketing, or SMM, is a form of internet
marketing that involves creating and sharing content on social media networks in order to
achieve your marketing and branding goals.
Email Marketing - ANSWER The act of sending a commercial message, typically to a group
of people, using email. In its broadest sense, every email sent to a potential or current
customer could be considered email marketing. ... Marketing emails can be sent to a
purchased lead list or a current customer database.
Product Creation - ANSWER The overall process of strategy, organization, concept
generation, product and marketing plan creation and evaluation, and commercialization of a
new product.
1
,Copywriting - ANSWER The act of writing text for the purpose of advertising or other
forms of marketing. The product, called copy, is written content aiming to increase brand
awareness and ultimately persuade a person/group to take a particular action.
Customer Avatar - ANSWER Digital speak for buyer persona or target audience
Be as specific as possible to craft personalized content, offers and campaigns
1. goals and values
2. sources of information
3. demographics
4. challenges and pain points
5. objections
Goals and Values - ANSWER Product Creation:
What products/services can you develop to assist the avatar in meeting their goals?
Advertising:
How can you describe these offers in your ads and sales copy?
Content Marketing:
What blog posts, podcasts, newsletter, and other content vehicles might your avatar respond
to?
Email Marketing:
How can you tailor your email subject lines and body copy to be consistent with the avatar's
goals?
Sources of Info - ANSWER My ideal customer would:
2
, read ______, but no one else would.
subscribe to ______, but no one else would.
attend ______, but no one else would.
The idea is to find their niche.
Challenges/Pain Points - ANSWER What is holding the avatar back from achieving their
goal?
Objections - ANSWER Why would the avatar decline to buy the product/service?
Prepare ahead of time to combat any objections the avatar may have.
Customer Journey - ANSWER 1. generate awareness
2. drive engagement
3. build subscribers/leads
4. increase conversions
5. build excitement
6. make the core offer sale
7. develop brand advocates
8. grow brand promoters
generate awareness - ANSWER advertising, social media, search
Drive engagement - ANSWER t's not enough to make a cold prospect aware, you must
engage
blog posts, podcasts, videos
3
of online material (such as videos, blogs, and social media posts) that does not explicitly
promote a brand but is intended to stimulate interest in its products or services.
Search Marketing - ANSWER The process of gaining traffic and visibility from search
engines through both paid and unpaid efforts.
SEO - ANSWER Earning traffic through unpaid or free listings
SEM - ANSWER Buying traffic through paid search listings.
Social Media Marketing - ANSWER Social media marketing, or SMM, is a form of internet
marketing that involves creating and sharing content on social media networks in order to
achieve your marketing and branding goals.
Email Marketing - ANSWER The act of sending a commercial message, typically to a group
of people, using email. In its broadest sense, every email sent to a potential or current
customer could be considered email marketing. ... Marketing emails can be sent to a
purchased lead list or a current customer database.
Product Creation - ANSWER The overall process of strategy, organization, concept
generation, product and marketing plan creation and evaluation, and commercialization of a
new product.
1
,Copywriting - ANSWER The act of writing text for the purpose of advertising or other
forms of marketing. The product, called copy, is written content aiming to increase brand
awareness and ultimately persuade a person/group to take a particular action.
Customer Avatar - ANSWER Digital speak for buyer persona or target audience
Be as specific as possible to craft personalized content, offers and campaigns
1. goals and values
2. sources of information
3. demographics
4. challenges and pain points
5. objections
Goals and Values - ANSWER Product Creation:
What products/services can you develop to assist the avatar in meeting their goals?
Advertising:
How can you describe these offers in your ads and sales copy?
Content Marketing:
What blog posts, podcasts, newsletter, and other content vehicles might your avatar respond
to?
Email Marketing:
How can you tailor your email subject lines and body copy to be consistent with the avatar's
goals?
Sources of Info - ANSWER My ideal customer would:
2
, read ______, but no one else would.
subscribe to ______, but no one else would.
attend ______, but no one else would.
The idea is to find their niche.
Challenges/Pain Points - ANSWER What is holding the avatar back from achieving their
goal?
Objections - ANSWER Why would the avatar decline to buy the product/service?
Prepare ahead of time to combat any objections the avatar may have.
Customer Journey - ANSWER 1. generate awareness
2. drive engagement
3. build subscribers/leads
4. increase conversions
5. build excitement
6. make the core offer sale
7. develop brand advocates
8. grow brand promoters
generate awareness - ANSWER advertising, social media, search
Drive engagement - ANSWER t's not enough to make a cold prospect aware, you must
engage
blog posts, podcasts, videos
3
