Marketing Management, 7th Edition Test Bank – Dawn Iacobucci

Marketing Management, 7th Edition
Dawn Iacobucci

TEST BANK

Includes All Chapters (1 to 17)



What’s Included?

• Complete Chapter-by-Chapter Test Bank - Answers Included


• Multiple Choice Questions (MCQs)


• True / False - TF


• Short Essay Questions

,Chapter 01 - Why Is Marketing Management Important?

1. Marketing helps to build brand equity and the company’s reputation.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
TOPICS: 1-1 Defining Marketing as an Exchange Relationship
KEYWORDS: Bloom's: Understand
10:22 AM
8:18 AM


2. Marketing is defined as an exchange between a firm and its customers.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
TOPICS: 1-1 Defining Marketing as an Exchange Relationship
KEYWORDS: Bloom's: Remember
10:22 AM
8:18 AM

3. Marketers try to figure out what customers want and how to provide it profitably.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
TOPICS: 1-1 Defining Marketing as an Exchange Relationship
KEYWORDS: Bloom's: Understand
10:22 AM
8:18 AM

4. Avery just purchased a new Solaris compact car from the local Solaris Auto Center. Even
though Avery was happy and Solaris made a profit, this was not a symbiotic relationship.
a. True
b. False
ANSWER: False
POINTS: 1

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,DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
TOPICS: 1-1 Defining Marketing as an Exchange Relationship
KEYWORDS: Bloom's: Understand
10:22 AM
8:18 AM


5. Marketing helps a company stay ahead of the competition.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
TOPICS: 1-1 Defining Marketing as an Exchange Relationship
KEYWORDS: Bloom's: Understand
10:22 AM
8:18 AM

6. In an exchange, the company provides value to the customer without expecting anything in
return.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
TOPICS: 1-1 Defining Marketing as an Exchange Relationship
KEYWORDS: Bloom's: Understand
10:22 AM
8:18 AM

7. Most companies would agree that taking in profits is much more important than keeping
customers happy.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
TOPICS: 1-1 Defining Marketing as an Exchange Relationship

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, KEYWORDS: Bloom's: Understand
10:22 AM
8:18 AM

8. The term “market” sounds like it involves selling simple, tangible goods, but hardly anything
can be marketed.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
TOPICS: 1-1 Defining Marketing as an Exchange Relationship
KEYWORDS: Bloom's: Understand
10:22 AM
8:18 AM

9. An entrepreneur who owns a green cleaning service is a marketer when they promote their
business to new clients.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
TOPICS: 1-1 Defining Marketing as an Exchange Relationship
KEYWORDS: Bloom's: Understand
10:22 AM
8:18 AM

10. Marketers help athletes, celebrities, and politicians with their reputations in their respective
marketplaces (to fans and agents, intelligentsia, or the public).
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
TOPICS: 1-1 Defining Marketing as an Exchange Relationship
KEYWORDS: Bloom's: Understand
10:22 AM
8:18 AM

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