Business - A Level (Pearson Edexcel) -
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Theme 1 questions with correct answers 202
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5
Marketingty-tycorrecttyanswer-
Targetingtythetyrighttyproducttyattythetyrighttytargettymarkettyusingtythetyrighttycombinationtyoftyprice,typromotiontyandty
place.
MarketingtyObjectivety-tycorrecttyanswer-Atygoal/targettyantyorganisationtyhopestytotyachieve.
MarketingtyStrategyty-tycorrecttyanswer-
Thetymediumtytotylongtytermtyplantytotyachievetyatyfirm'stymarketingtyobjective/s.
MarketingtyMixty-tycorrecttyanswer-Product,tyPlace,tyPrice,tyPromotionty(4tyPs)
MarkettySegmentationty-tycorrecttyanswer-
Dividingtyatymarketvintotydistincttygroupstyoftybuyerstywhotyhavetydifferenttyneeds,tycharacteristics,tyortybehaviors,ty
atyndtywhotymighttyrequiretyseparatetyproductstyortymarketingtyprograms.
MasstyMarketingty-tycorrecttyanswer-Atymarketingtyplantytovreachtyalltycustomers.
NichetyMarketingty-tycorrecttyanswer-
Thetyprocesstyoftyfindingvsmalltybuttyprofitablevmarketvsegmentstyandtydesigningtyortyfindingtyproductstyfortythem.
EconomiestyoftyScalety-vcorrecttyanswer-
Factorstythattycausetycoststypertyunittytotyfalltywhentyatyfirmtyoperatestyattyatyhighertyleveltyoftyproduction.
Franchisety-tycorrecttyanswer-
Avbusinesstythattysellstythetyrightstytotythetyusetyoftyitstynametyandtytradingtymethodstytotylocaltybusinessestyietytheyty
usetyttyhetyname,tylogotyandtytradingtysystemstyoftythetyexistingtysuccessfultybusiness.
Generictybrandsty-tycorrecttyanswer-
Brandstythattyaretysotywelltyknowntythattycustomerstysaytythetybrandtywhentytheytymeantythetyproduct.
, ProducttyDifferentiationty-tycorrecttyanswer-
Thetyextenttytotywhichtyconsumerstyperceivetyyourtybrandtyastybeingtydifferenttyfromtyothers.
Biasty-tycorrecttyanswer-
Avfactortythattycausesvresearchtyfindingstytotybetyunrepresentativetyoftythetywholetypopulationty-
tyfortyexample,tybubblytyinterviewerstyortymisleadingvsurveytyquestions.
PrimarytyResearchty-tycorrecttyanswer-Findingtyouttyinformationtyfirst-
handtyfortyexample,tyCocatyColatydesigningtyatyquestionnairetytotyobtaintyfromtycustomers.
SecondarytyResearchty-tycorrecttyanswer-Analyzingtyinformationtyfromtypreviouslytyconductedtyresearch.
SampletySizety-tycorrecttyanswer-
Thetynumbertyoftyindividualstyintyatysample.tyThetysampletysizetydeterminestyhowtywelltythetysampletyrepresentstythetypty
opulation,tynottythetyfractiontyoftythetypopulationtysampled.
MarkettyMapty-tycorrecttyanswer-
Atygridtyplottingtywheretyeachtyexistingtybrandtysitstyontyscalestybasedtyontytwotyimportanttyfeaturestyoftyatymarket.
UniquetySellingtyPointty-tycorrecttyanswer-
Avconsumertybenefittythattynotyrivaltycantymatch,typerhapstybecausetyittyistyprotectedtybytyatystrongtypatent.
PricetyElasticityty-vcorrecttyanswer-
Atymeasuretyoftythetyextenttytotywhichtyatyproduct'stydemandtychangestywhentyitstypricetyistychanged.
ComplementarytyGoodsty-vcorrectty answer-
Productstyandtyservicestythattyaretyusedtytogether.tyWhentythetypricetyoftyonetyfalls,tythetydemandtyfortythetyothertyin
cretyasesty(andtyconversely).tyCarstyandtypetrol.
Inferiortygoodsty-tycorrecttyanswer-
Goodstyfortywhichtysalestyfalltywhentypeopletyaretybettertyoff,tybuttyrisetywhentyconsumerstyaretystrugglingtyfinancially.
ty ty ty ty ty ty
Theme 1 questions with correct answers 202
ty ty ty ty ty ty ty
5
Marketingty-tycorrecttyanswer-
Targetingtythetyrighttyproducttyattythetyrighttytargettymarkettyusingtythetyrighttycombinationtyoftyprice,typromotiontyandty
place.
MarketingtyObjectivety-tycorrecttyanswer-Atygoal/targettyantyorganisationtyhopestytotyachieve.
MarketingtyStrategyty-tycorrecttyanswer-
Thetymediumtytotylongtytermtyplantytotyachievetyatyfirm'stymarketingtyobjective/s.
MarketingtyMixty-tycorrecttyanswer-Product,tyPlace,tyPrice,tyPromotionty(4tyPs)
MarkettySegmentationty-tycorrecttyanswer-
Dividingtyatymarketvintotydistincttygroupstyoftybuyerstywhotyhavetydifferenttyneeds,tycharacteristics,tyortybehaviors,ty
atyndtywhotymighttyrequiretyseparatetyproductstyortymarketingtyprograms.
MasstyMarketingty-tycorrecttyanswer-Atymarketingtyplantytovreachtyalltycustomers.
NichetyMarketingty-tycorrecttyanswer-
Thetyprocesstyoftyfindingvsmalltybuttyprofitablevmarketvsegmentstyandtydesigningtyortyfindingtyproductstyfortythem.
EconomiestyoftyScalety-vcorrecttyanswer-
Factorstythattycausetycoststypertyunittytotyfalltywhentyatyfirmtyoperatestyattyatyhighertyleveltyoftyproduction.
Franchisety-tycorrecttyanswer-
Avbusinesstythattysellstythetyrightstytotythetyusetyoftyitstynametyandtytradingtymethodstytotylocaltybusinessestyietytheyty
usetyttyhetyname,tylogotyandtytradingtysystemstyoftythetyexistingtysuccessfultybusiness.
Generictybrandsty-tycorrecttyanswer-
Brandstythattyaretysotywelltyknowntythattycustomerstysaytythetybrandtywhentytheytymeantythetyproduct.
, ProducttyDifferentiationty-tycorrecttyanswer-
Thetyextenttytotywhichtyconsumerstyperceivetyyourtybrandtyastybeingtydifferenttyfromtyothers.
Biasty-tycorrecttyanswer-
Avfactortythattycausesvresearchtyfindingstytotybetyunrepresentativetyoftythetywholetypopulationty-
tyfortyexample,tybubblytyinterviewerstyortymisleadingvsurveytyquestions.
PrimarytyResearchty-tycorrecttyanswer-Findingtyouttyinformationtyfirst-
handtyfortyexample,tyCocatyColatydesigningtyatyquestionnairetytotyobtaintyfromtycustomers.
SecondarytyResearchty-tycorrecttyanswer-Analyzingtyinformationtyfromtypreviouslytyconductedtyresearch.
SampletySizety-tycorrecttyanswer-
Thetynumbertyoftyindividualstyintyatysample.tyThetysampletysizetydeterminestyhowtywelltythetysampletyrepresentstythetypty
opulation,tynottythetyfractiontyoftythetypopulationtysampled.
MarkettyMapty-tycorrecttyanswer-
Atygridtyplottingtywheretyeachtyexistingtybrandtysitstyontyscalestybasedtyontytwotyimportanttyfeaturestyoftyatymarket.
UniquetySellingtyPointty-tycorrecttyanswer-
Avconsumertybenefittythattynotyrivaltycantymatch,typerhapstybecausetyittyistyprotectedtybytyatystrongtypatent.
PricetyElasticityty-vcorrecttyanswer-
Atymeasuretyoftythetyextenttytotywhichtyatyproduct'stydemandtychangestywhentyitstypricetyistychanged.
ComplementarytyGoodsty-vcorrectty answer-
Productstyandtyservicestythattyaretyusedtytogether.tyWhentythetypricetyoftyonetyfalls,tythetydemandtyfortythetyothertyin
cretyasesty(andtyconversely).tyCarstyandtypetrol.
Inferiortygoodsty-tycorrecttyanswer-
Goodstyfortywhichtysalestyfalltywhentypeopletyaretybettertyoff,tybuttyrisetywhentyconsumerstyaretystrugglingtyfinancially.
