QUESTIONS WITH ANSWERS GRADED A+
◍ Idealized virtual identity hypothesis.
Answer: people present a more ideal or perfected version of themselves
online than they do in real life.
◍ Dual Factor Model of Social Media Use —.
Answer: The idea that social media has both positive and negative effects on
people.
◍ Extended Real-Life Hypothesis —.
Answer: The idea that people behave the same online as they do in real life.
◍ Balancing of Interests —.
Answer: Courts weighing free speech rights against other rights such as
privacy or fair trials.
◍ Transparentists —.
Answer: PR professionals who advocate for openness and honesty in public
relations practices.
◍ Virtual Space.
Answer: Not actually tangible
◍ Collaborative Filtering (Personalization).
Answer: the ability of media content producers to cater to the needs of
individual users, or of automated tracking of Web users' habits to determine
likely areas of common interest
◍ The Federal Trade Commission.
Answer: protects consumers and promotes fair competition by enforcing
laws against deceptive advertising, fraud, and unfair business practices.
, ◍ The First Usage of the Term Public Relations.
Answer: Used by the American railroad association
◍ Multimedia Form.
Answer: when you can import music, TV, movies, and multiple media forms
and convert them into one platform
◍ Nano-influencer.
Answer: a social media user with fewer than 1,000 Micro- influencers have
greatest influence because of their perceived intimacy and expertise
◍ The Social Responsibility Theory.
Answer: media must remain free of government control
◍ Privacy.
Answer: Serves as metaethic and a fundamental moral value in society.
Allows people to keep personal information private, control how others
interact with them, and avoid unnecessary government or media intrusion.
These rights conflict with the intrusive nature of journalism. Public Figures
have less privacy due to their influence on society and the public interest in
their actions.
◍ The inventors of the Internet.
Answer: Vinton Cerf and Robert Khan
◍ The First Corporate Public Relations Department.
Answer: In 1889 Westinghouse Electric created the first Corporate PR
Department
◍ How Do These Connect?.
Answer: Free Press Versus Fair Trial Free Press (First Amendment).
◍ Shield Law.
Answer: legislation that expressly protects reporters' rights to maintain
sources' confidentiality in courts of law.
◍ National Advertising Review Board.
Answer: Acts as an appeal board for companies when they disagree with