D174 Marketing Management WGU Exam (Latest 2026/2027 Update) Questions and Verified Answers | 100% Correct | Grade A
An established company is discussing various marketing strategies, and the chief information officer is asked to improve the online presence of
the company by converting paper documents to electronic forms. Which of the AMA's Seven Big Problems in Marketing is this company
addressing? ✔️
Which two concepts are core to marketing? ✔️Value and exchange
A popcorn company that differentiates itself from the competition with its fresh, handmade popcorn is expanding its business to e-commerce.
Given its focus on producing high quality, gourmet popcorn, the company is concerned it cannot keep up with demand so it's looking at new
equipment to sustain its handmade unique selling proposition and improve production efficiency. Which extended marketing mix element will
the company be focusing on? ✔️Process
The founder of a well-known company is focused on keeping and cultivating profitable current customers by collecting and using real-time
customer information. Which post-marketing concept is the focus of this company? ✔️Relationship orientation
Which element in the marketing mix is demonstrated by a magazine subscription service employing telemarketing strategies during early
evening hours? ✔️Promotion
A local doctor's office is deciding whether to install computer games in the waiting room to entertain children who are waiting for
appointments. Which macro-level external factor encourages the office to install this technology? ✔️Demographic
A company in a competitive industry needs to conduct an internal and external company analysis to determine future marketing strategies.
Which form of analysis should the company use? ✔️SWOT
A company has a vision and mission to make education accessible to everyone around the world. It has innovative products and has developed
an organization around capturing new opportunities to execute the mission. Which strategic type is this categorized as? ✔️Prospector
A cable company's marketing plan states that the company will lower prices during the next year to attract customers away from competitors.
At which planning level has the statement been written? ✔️Tactical
A grocery store's marketing plan states that the company will purchase billboard advertising space during the first three months of the year. At
which planning level has the statement been written? ✔️Tactical
A law firm hires two new attorneys to accommodate the growing needs of its largest client. Which of Porter's five forces is this an example of?
✔️Power of customers
Which task should a university bookstore that recently purchased new inventory management software employ a SWOT analysis to
accomplish? ✔️Identify employee training needs
A mobile phone company wants to employ a dynamic marketing campaign to separate itself from competitors. Which task should the company
employ a SWOT analysis to accomplish? ✔️Identify potential channels of communication
A domestic company wants to expand the marketing of an existing product to an international market. The company is willing to meet the legal
and local product requirements of this new location as part of the marketing strategy. Which global product strategy should the company use?
✔️Product adaptation
A company notices that a product sold well in a domestic market but was stagnant in an emerging international market that had a lower per
capita income. Which factor did the company fail to assess? ✔️Purchasing power of the customers in the foreign market
Two companies form a partnership that has allowed them both to enter a market that would have otherwise been closed due to legal
restrictions. Which type of strategic alliance has occurred? ✔️Joint venture
A company is finding it critical to develop local government relationships in order to foster better connections with its local customers. Which
organizational structure should the company use to develop these relationships? ✔️Geographic regions
A company is considering hiring its own salespeople to market its products in a foreign country instead of using local distributors. Which
advantage to the company would be gained by taking this action? ✔️Increased control
A pharmaceutical company based in the United States wants to market one of its new drugs in another country, but the government of that
country prohibits the direct importing of the drug. The government also requires the U.S. company to have a local partner in that country.
Which type of market entry strategy should the U.S. company use in this situation? ✔️Licensing
An established company is discussing various marketing strategies, and the chief information officer is asked to improve the online presence of
the company by converting paper documents to electronic forms. Which of the AMA's Seven Big Problems in Marketing is this company
addressing? ✔️
Which two concepts are core to marketing? ✔️Value and exchange
A popcorn company that differentiates itself from the competition with its fresh, handmade popcorn is expanding its business to e-commerce.
Given its focus on producing high quality, gourmet popcorn, the company is concerned it cannot keep up with demand so it's looking at new
equipment to sustain its handmade unique selling proposition and improve production efficiency. Which extended marketing mix element will
the company be focusing on? ✔️Process
The founder of a well-known company is focused on keeping and cultivating profitable current customers by collecting and using real-time
customer information. Which post-marketing concept is the focus of this company? ✔️Relationship orientation
Which element in the marketing mix is demonstrated by a magazine subscription service employing telemarketing strategies during early
evening hours? ✔️Promotion
A local doctor's office is deciding whether to install computer games in the waiting room to entertain children who are waiting for
appointments. Which macro-level external factor encourages the office to install this technology? ✔️Demographic
A company in a competitive industry needs to conduct an internal and external company analysis to determine future marketing strategies.
Which form of analysis should the company use? ✔️SWOT
A company has a vision and mission to make education accessible to everyone around the world. It has innovative products and has developed
an organization around capturing new opportunities to execute the mission. Which strategic type is this categorized as? ✔️Prospector
A cable company's marketing plan states that the company will lower prices during the next year to attract customers away from competitors.
At which planning level has the statement been written? ✔️Tactical
A grocery store's marketing plan states that the company will purchase billboard advertising space during the first three months of the year. At
which planning level has the statement been written? ✔️Tactical
A law firm hires two new attorneys to accommodate the growing needs of its largest client. Which of Porter's five forces is this an example of?
✔️Power of customers
Which task should a university bookstore that recently purchased new inventory management software employ a SWOT analysis to
accomplish? ✔️Identify employee training needs
A mobile phone company wants to employ a dynamic marketing campaign to separate itself from competitors. Which task should the company
employ a SWOT analysis to accomplish? ✔️Identify potential channels of communication
A domestic company wants to expand the marketing of an existing product to an international market. The company is willing to meet the legal
and local product requirements of this new location as part of the marketing strategy. Which global product strategy should the company use?
✔️Product adaptation
A company notices that a product sold well in a domestic market but was stagnant in an emerging international market that had a lower per
capita income. Which factor did the company fail to assess? ✔️Purchasing power of the customers in the foreign market
Two companies form a partnership that has allowed them both to enter a market that would have otherwise been closed due to legal
restrictions. Which type of strategic alliance has occurred? ✔️Joint venture
A company is finding it critical to develop local government relationships in order to foster better connections with its local customers. Which
organizational structure should the company use to develop these relationships? ✔️Geographic regions
A company is considering hiring its own salespeople to market its products in a foreign country instead of using local distributors. Which
advantage to the company would be gained by taking this action? ✔️Increased control
A pharmaceutical company based in the United States wants to market one of its new drugs in another country, but the government of that
country prohibits the direct importing of the drug. The government also requires the U.S. company to have a local partner in that country.
Which type of market entry strategy should the U.S. company use in this situation? ✔️Licensing
