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Production Orientation - Answer -MKT focus on cutting costs, and that good products sell
themselves
Value Era - Answer -MKT focus on providing value for customers
Social Marketing - Answer -Marketing conducted to achieve a certain social objective. Used by
government agencies, nonprofit organizations, and religious organizations
4 P's of Marketing Mix - Answer -Product, Price, Place, Promotion
Blue Ocean Strategy - Answer -Business-level strategy that successfully combines differentiation
and cost-leadership activities using value innovation to reconcile the inherent trade-offs.
Four Marketing Activities - Answer -1. Creating
2. Communicating
3. Delivering
4. Exchanging
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