1. What is TikTok Ads Manager primarily used for?
A. Organic content scheduling
B. Creating and managing paid advertising campaigns on TikTok
C. Influencer outreach and management
D. Customer relationship management
ANSWER : B
Explanation: TikTok Ads Manager is TikTok's self-serve advertising platform
used to create, manage, optimise, and report on paid ad campaigns.
2. Which of the following best describes TikTok's primary user
demographic?
A. Users aged 45–65
B. Users aged 18–34, with strong representation from 13–17
C. Users aged 35–50
D. Users over the age of 60
ANSWER : B
Explanation: TikTok's core audience skews young, with the largest segments
being Gen Z (13–24) and Millennials (25–34).
3. What is the TikTok Pixel?
A. A type of TikTok video format
B. A piece of code placed on a website to track user actions and optimise ad
delivery
C. A TikTok influencer analytics tool
D. A creative design asset for TikTok ads
Page 1 of 62
, ANSWER : B
Explanation: The TikTok Pixel is a JavaScript code snippet that tracks website
events, enabling conversion tracking and audience retargeting.
4. Which ad format on TikTok allows brands to own the first ad a user
sees when opening the app?
A. In-Feed Ads
B. Spark Ads
C. TopView
D. Branded Hashtag Challenge
ANSWER : C
Explanation: TopView is a premium ad format that appears immediately when
a user opens TikTok, offering high-impact brand exposure.
5. What does CPM stand for in TikTok advertising?
A. Cost Per Message
B. Cost Per Mille (cost per 1,000 impressions)
C. Content Per Marketing
D. Clicks Per Minute
ANSWER : B
Explanation: CPM (Cost Per Mille) measures the cost an advertiser pays for
every 1,000 impressions of their ad.
6. Which campaign objective should be selected when the goal is to drive
installs of a mobile application?
A. Traffic
B. Conversions
C. App Installs
D. Reach
ANSWER : C
Explanation: The App Installs objective optimises delivery to users most likely
to download and install your app.
7. What is a Branded Hashtag Challenge on TikTok?
A. An organic trending challenge with no brand involvement
B. A paid ad format that invites users to create content around a brand-
sponsored hashtag
Page 2 of 62
, C. A competitor analysis tool
D. A type of influencer-only content format
ANSWER : B
Explanation: A Branded Hashtag Challenge is a paid ad format encouraging
user-generated content around a brand's promoted hashtag, driving
engagement and awareness.
8. In TikTok Ads Manager, what does the campaign structure consist of?
A. Campaign – Ad Group – Ad
B. Ad Set – Ad – Creative
C. Campaign – Audience – Creative
D. Budget – Targeting – Delivery
ANSWER : A
Explanation: TikTok's campaign structure has three levels: Campaign
(objective and budget), Ad Group (targeting and scheduling), and Ad (creative
assets).
9. What is the minimum daily budget for an ad group on TikTok Ads
Manager?
A. $1
B. $20
C. $50
D. $100
ANSWER : B
Explanation: TikTok requires a minimum daily budget of $20 at the ad group
level to ensure sufficient delivery and optimisation.
10. Which bidding strategy on TikTok focuses on spending the entire
budget while keeping the cost per result as low as possible?
A. Cost Cap
B. Lowest Cost (Automatic Bid)
C. Bid Cap
D. Target CPA
ANSWER : B
Explanation: The Lowest Cost strategy (Automatic Bid) automatically
optimises bids to spend the full budget while achieving the lowest possible cost
per result.
Page 3 of 62
, 11. What is a Spark Ad on TikTok?
A. An ad that only runs during live streams
B. A native ad format that boosts existing organic TikTok posts as paid ads
C. A search result advertisement
D. An ad exclusive to the TikTok Shop
ANSWER : B
Explanation: Spark Ads allow brands to amplify existing organic TikTok posts
(their own or creators') as paid promotions, maintaining authenticity.
12. What aspect ratio is recommended for TikTok In-Feed video ads?
A. 16:9
B. 4:3
C. 9:16
D. 1:1
ANSWER : C
Explanation: TikTok recommends the 9:16 vertical aspect ratio for In-Feed
video ads to fill the full mobile screen and maximise engagement.
13. What is the recommended video length for TikTok In-Feed ads to
maximise performance?
A. 60–90 seconds
B. 5–10 seconds
C. 9–15 seconds
D. 30–60 seconds
ANSWER : C
Explanation: TikTok recommends 9–15 seconds for In-Feed ads as this length
captures attention while delivering the key message efficiently.
14. Which of the following is NOT a standard TikTok ad format?
A. In-Feed Ads
B. TopView
C. Sidebar Banner Ads
D. Branded Effects
ANSWER : C
Explanation: TikTok does not offer sidebar banner ads. Its formats include In-
Feed, TopView, Branded Hashtag Challenges, and Branded Effects.
Page 4 of 62
A. Organic content scheduling
B. Creating and managing paid advertising campaigns on TikTok
C. Influencer outreach and management
D. Customer relationship management
ANSWER : B
Explanation: TikTok Ads Manager is TikTok's self-serve advertising platform
used to create, manage, optimise, and report on paid ad campaigns.
2. Which of the following best describes TikTok's primary user
demographic?
A. Users aged 45–65
B. Users aged 18–34, with strong representation from 13–17
C. Users aged 35–50
D. Users over the age of 60
ANSWER : B
Explanation: TikTok's core audience skews young, with the largest segments
being Gen Z (13–24) and Millennials (25–34).
3. What is the TikTok Pixel?
A. A type of TikTok video format
B. A piece of code placed on a website to track user actions and optimise ad
delivery
C. A TikTok influencer analytics tool
D. A creative design asset for TikTok ads
Page 1 of 62
, ANSWER : B
Explanation: The TikTok Pixel is a JavaScript code snippet that tracks website
events, enabling conversion tracking and audience retargeting.
4. Which ad format on TikTok allows brands to own the first ad a user
sees when opening the app?
A. In-Feed Ads
B. Spark Ads
C. TopView
D. Branded Hashtag Challenge
ANSWER : C
Explanation: TopView is a premium ad format that appears immediately when
a user opens TikTok, offering high-impact brand exposure.
5. What does CPM stand for in TikTok advertising?
A. Cost Per Message
B. Cost Per Mille (cost per 1,000 impressions)
C. Content Per Marketing
D. Clicks Per Minute
ANSWER : B
Explanation: CPM (Cost Per Mille) measures the cost an advertiser pays for
every 1,000 impressions of their ad.
6. Which campaign objective should be selected when the goal is to drive
installs of a mobile application?
A. Traffic
B. Conversions
C. App Installs
D. Reach
ANSWER : C
Explanation: The App Installs objective optimises delivery to users most likely
to download and install your app.
7. What is a Branded Hashtag Challenge on TikTok?
A. An organic trending challenge with no brand involvement
B. A paid ad format that invites users to create content around a brand-
sponsored hashtag
Page 2 of 62
, C. A competitor analysis tool
D. A type of influencer-only content format
ANSWER : B
Explanation: A Branded Hashtag Challenge is a paid ad format encouraging
user-generated content around a brand's promoted hashtag, driving
engagement and awareness.
8. In TikTok Ads Manager, what does the campaign structure consist of?
A. Campaign – Ad Group – Ad
B. Ad Set – Ad – Creative
C. Campaign – Audience – Creative
D. Budget – Targeting – Delivery
ANSWER : A
Explanation: TikTok's campaign structure has three levels: Campaign
(objective and budget), Ad Group (targeting and scheduling), and Ad (creative
assets).
9. What is the minimum daily budget for an ad group on TikTok Ads
Manager?
A. $1
B. $20
C. $50
D. $100
ANSWER : B
Explanation: TikTok requires a minimum daily budget of $20 at the ad group
level to ensure sufficient delivery and optimisation.
10. Which bidding strategy on TikTok focuses on spending the entire
budget while keeping the cost per result as low as possible?
A. Cost Cap
B. Lowest Cost (Automatic Bid)
C. Bid Cap
D. Target CPA
ANSWER : B
Explanation: The Lowest Cost strategy (Automatic Bid) automatically
optimises bids to spend the full budget while achieving the lowest possible cost
per result.
Page 3 of 62
, 11. What is a Spark Ad on TikTok?
A. An ad that only runs during live streams
B. A native ad format that boosts existing organic TikTok posts as paid ads
C. A search result advertisement
D. An ad exclusive to the TikTok Shop
ANSWER : B
Explanation: Spark Ads allow brands to amplify existing organic TikTok posts
(their own or creators') as paid promotions, maintaining authenticity.
12. What aspect ratio is recommended for TikTok In-Feed video ads?
A. 16:9
B. 4:3
C. 9:16
D. 1:1
ANSWER : C
Explanation: TikTok recommends the 9:16 vertical aspect ratio for In-Feed
video ads to fill the full mobile screen and maximise engagement.
13. What is the recommended video length for TikTok In-Feed ads to
maximise performance?
A. 60–90 seconds
B. 5–10 seconds
C. 9–15 seconds
D. 30–60 seconds
ANSWER : C
Explanation: TikTok recommends 9–15 seconds for In-Feed ads as this length
captures attention while delivering the key message efficiently.
14. Which of the following is NOT a standard TikTok ad format?
A. In-Feed Ads
B. TopView
C. Sidebar Banner Ads
D. Branded Effects
ANSWER : C
Explanation: TikTok does not offer sidebar banner ads. Its formats include In-
Feed, TopView, Branded Hashtag Challenges, and Branded Effects.
Page 4 of 62
