GMC
1
,Table of Contents
1.0 Introduction.....................................................................................................................................3
2.0 User Experience (UX) analysis; Apple store and PlayStation store vs GMS......................................4
2.1 Accessibility analysis; Apple store, PlayStation store and GMS.....................................................11
3.0 Social listening...............................................................................................................................20
5.0 Analysing GMS data.......................................................................................................................28
6.0 Recommendation..........................................................................................................................36
7.0 Conclusion.....................................................................................................................................40
8.0 References.....................................................................................................................................41
9. Appendix..........................................................................................................................................42
2
,1.0 Introduction
The Google Merchandise Store is an online store operated by Google that sells
Google-branded merchandise as well as merchandise from other Google brands
such as Android and YouTube. The store was founded on 11 th March 2015. They sell
a variety of clothing, lifestyle products, and stationery all over the world.
The aim of this study is to provide a quantitative review of the Google Merchandise
Store website's digital performance using a variety of mechanisms and digital
theoretical methods. For this purpose, a detailed discussion on the web accessibility
and UX analysis, social listening and the state of social media engagement, and a
sentimental analysis of social media has been included in the report.
Further, a detailed analysis of the data collected from the Google Merchandise
store’s analytics account used to assess the state of the store from a strategic digital
marketing perspective and recommendations to the findings of the study has given in
order to improve merchandise sales in the future.
3
, 2.0 User Experience (UX) analysis; Apple store and PlayStation
store vs GMS
UX apple store
There are some general UX interface principles that can be used to optimize the
user experience and maximize conversions. Apple, the software giant, uses branding
techniques such as neutral colors, concise copy, among others to provide users with
a smooth experience on their website. In this post, we'll take a closer look at how
Apple can be seen as an example of how to create a website with the user interface
in mind (Perri, 2018).
Less or more, especially on the home page - The homepage is warm,
modern, simple, and clean, allowing the brand to focus on its products. Their
website's primary goal is to sell and promote their products. Nobody goes to
the Apple website to look up their identity. They are more well-known than the
apple in your fruit bowl because of their global status (Finn, 2016).Users will
also find the main navigation menu at the top of the Apple homepage, which
will take them to their preferred product or the help section.
(Apple web store homepage)
Figure – 1 (Apple, 2021)
4
1
,Table of Contents
1.0 Introduction.....................................................................................................................................3
2.0 User Experience (UX) analysis; Apple store and PlayStation store vs GMS......................................4
2.1 Accessibility analysis; Apple store, PlayStation store and GMS.....................................................11
3.0 Social listening...............................................................................................................................20
5.0 Analysing GMS data.......................................................................................................................28
6.0 Recommendation..........................................................................................................................36
7.0 Conclusion.....................................................................................................................................40
8.0 References.....................................................................................................................................41
9. Appendix..........................................................................................................................................42
2
,1.0 Introduction
The Google Merchandise Store is an online store operated by Google that sells
Google-branded merchandise as well as merchandise from other Google brands
such as Android and YouTube. The store was founded on 11 th March 2015. They sell
a variety of clothing, lifestyle products, and stationery all over the world.
The aim of this study is to provide a quantitative review of the Google Merchandise
Store website's digital performance using a variety of mechanisms and digital
theoretical methods. For this purpose, a detailed discussion on the web accessibility
and UX analysis, social listening and the state of social media engagement, and a
sentimental analysis of social media has been included in the report.
Further, a detailed analysis of the data collected from the Google Merchandise
store’s analytics account used to assess the state of the store from a strategic digital
marketing perspective and recommendations to the findings of the study has given in
order to improve merchandise sales in the future.
3
, 2.0 User Experience (UX) analysis; Apple store and PlayStation
store vs GMS
UX apple store
There are some general UX interface principles that can be used to optimize the
user experience and maximize conversions. Apple, the software giant, uses branding
techniques such as neutral colors, concise copy, among others to provide users with
a smooth experience on their website. In this post, we'll take a closer look at how
Apple can be seen as an example of how to create a website with the user interface
in mind (Perri, 2018).
Less or more, especially on the home page - The homepage is warm,
modern, simple, and clean, allowing the brand to focus on its products. Their
website's primary goal is to sell and promote their products. Nobody goes to
the Apple website to look up their identity. They are more well-known than the
apple in your fruit bowl because of their global status (Finn, 2016).Users will
also find the main navigation menu at the top of the Apple homepage, which
will take them to their preferred product or the help section.
(Apple web store homepage)
Figure – 1 (Apple, 2021)
4
