Chapter 2 CPRP – Communication
Exam Questions and Answers
What is considered to be more beneficial to the individual when considering services -
ANS-Programs
The agency wants to change the image consumers have of it. What is it called? - ANS-
Repositioning
A friends group is most often formed as a: - ANS-501(c)3
Which type of statement answers who the customers are, what services are provided by
the agency, and how services will be provided. - ANS-Mission Statement
What is true of public meetings? - ANS-Choose a skilled facilitator to avoid dominance
by one group.
Three area parks and recreation agencies hire several hundred part-time employees
throughout the year. Many of them work thirty-plus hours each week. Due to the
affordable care act, the agencies had to make significant changes to their part-time
employee use. The agencies worked together to discuss possible solutions and the pros
and cons of each. After lengthy discussions the agencies implemented their own
policies. The agencies formed what type of a relationship? - ANS-Collaboration
When community members write letters to the newspapers, contact political
representatives, and organize community meetings on behalf of the local parks and
recreation agency, they are most likely: - ANS-Advocating for the agency
Described as dividing a heterogenous market into homogenous groups based on
common characteristics such as demographics, psychographics, use, and benefits. -
ANS-Market Segmentation
You are developing a marketing plan and want to have a sections that gives an
overview of the entire plan in one to two pages. Anyone could read this section and get
a solid understanding of the plan. What Section should be added to accomplish this
need? - ANS-Executive Summary
When did the benefits movement come to parks and recreation? - ANS-70's & 80's
The benefits movement explains that people buy the benefits the receive from a
product, not just the... - ANS-Product itself
, Benefits in parks and recreation - ANS-underlying reasons people participate in parks
and recreation services, which include exercise, relaxation, stress reduction,
socialization etc.
Individual Benefits - ANS-experienced by those directly participating in an activity
Community benefits - ANS-are to the betterment of the community at large, regardless
of whether a particular person uses the services or not.
Services can be grouped into the following categories - ANS-parks and natural areas,
constructed facilities, and programs
Most Community Wide benefits - ANS-parks and natural areas
Most Individual benefits - ANS-programs and facilities
Three Pillars - ANS-Conservation, health and wellness, and social equity
Citizen advisory groups - ANS-Formed to provide valuable feedback and direction, can
be charged with investigating a specific issue or problem and to provide a report for
public commission.
Referendum - ANS-places the decision of a given issue directly in the hands of the
voters.
The mission statement answers - ANS-Who the customers are, what services are
provided, and how services will be provided.
The mission statement drives - ANS-programming, operations, and facility
management.
When agencies work together to meet a need or solve a problem in a community, they
do so at three different levels: - ANS-Collaborations, alliances, and partnerships
Collaborations - ANS-Short-term type of relationship and tend to last only until a
problem is solved, defined as two or more stakeholders working together to solve a set
of problems that neither can solve alone.
Partnership - ANS-Strongest level of relationship; formed when two or more partners
come together to create and entirely new entity.
A comprehensive marketing plan ensures that - ANS-services are tailored to the
identified wants of the customers, affordably priced, promoted directly to the target
market, and placed so they are accessible to the market.
Exam Questions and Answers
What is considered to be more beneficial to the individual when considering services -
ANS-Programs
The agency wants to change the image consumers have of it. What is it called? - ANS-
Repositioning
A friends group is most often formed as a: - ANS-501(c)3
Which type of statement answers who the customers are, what services are provided by
the agency, and how services will be provided. - ANS-Mission Statement
What is true of public meetings? - ANS-Choose a skilled facilitator to avoid dominance
by one group.
Three area parks and recreation agencies hire several hundred part-time employees
throughout the year. Many of them work thirty-plus hours each week. Due to the
affordable care act, the agencies had to make significant changes to their part-time
employee use. The agencies worked together to discuss possible solutions and the pros
and cons of each. After lengthy discussions the agencies implemented their own
policies. The agencies formed what type of a relationship? - ANS-Collaboration
When community members write letters to the newspapers, contact political
representatives, and organize community meetings on behalf of the local parks and
recreation agency, they are most likely: - ANS-Advocating for the agency
Described as dividing a heterogenous market into homogenous groups based on
common characteristics such as demographics, psychographics, use, and benefits. -
ANS-Market Segmentation
You are developing a marketing plan and want to have a sections that gives an
overview of the entire plan in one to two pages. Anyone could read this section and get
a solid understanding of the plan. What Section should be added to accomplish this
need? - ANS-Executive Summary
When did the benefits movement come to parks and recreation? - ANS-70's & 80's
The benefits movement explains that people buy the benefits the receive from a
product, not just the... - ANS-Product itself
, Benefits in parks and recreation - ANS-underlying reasons people participate in parks
and recreation services, which include exercise, relaxation, stress reduction,
socialization etc.
Individual Benefits - ANS-experienced by those directly participating in an activity
Community benefits - ANS-are to the betterment of the community at large, regardless
of whether a particular person uses the services or not.
Services can be grouped into the following categories - ANS-parks and natural areas,
constructed facilities, and programs
Most Community Wide benefits - ANS-parks and natural areas
Most Individual benefits - ANS-programs and facilities
Three Pillars - ANS-Conservation, health and wellness, and social equity
Citizen advisory groups - ANS-Formed to provide valuable feedback and direction, can
be charged with investigating a specific issue or problem and to provide a report for
public commission.
Referendum - ANS-places the decision of a given issue directly in the hands of the
voters.
The mission statement answers - ANS-Who the customers are, what services are
provided, and how services will be provided.
The mission statement drives - ANS-programming, operations, and facility
management.
When agencies work together to meet a need or solve a problem in a community, they
do so at three different levels: - ANS-Collaborations, alliances, and partnerships
Collaborations - ANS-Short-term type of relationship and tend to last only until a
problem is solved, defined as two or more stakeholders working together to solve a set
of problems that neither can solve alone.
Partnership - ANS-Strongest level of relationship; formed when two or more partners
come together to create and entirely new entity.
A comprehensive marketing plan ensures that - ANS-services are tailored to the
identified wants of the customers, affordably priced, promoted directly to the target
market, and placed so they are accessible to the market.
