TTU BA-3301 Exam 1 Questions &
Answers (Grade A+)
Which of the following is considered to be the key to successful
marketing? -
correct answer ✅Satisfying consumer needs
Which of the following is also referred to as marketing
communication? -
correct answer ✅Promotion
A process of determining just how much value an organization's
marketing activities create and their impact on the bottom line is
known as _____ -
correct answer ✅accountability
With the increased use of blogs and social media, _____ is expected
to become more important than branded content marketing
strategies of the past. -
correct answer ✅user-generated content
Which of the following is described as an event that a company
hosts to thank its loyal customers? -
correct answer ✅Brandfest
,TTU BA-3301 Exam 1 Questions &
Answers (Grade A+)
Which of the following BEST describes a distinctive competency of a
firm? -
correct answer ✅A capability that is superior to the competition
A ________ includes all possible customers in a market -
correct answer ✅mass market
Which of the following is used by firms to outline marketing
objectives and strategies, and identify who is responsible for
carrying out each part of the strategy? -
correct answer ✅Marketing plan
Which best describes the type of goods Tom's Shoes sells? -
correct answer ✅Consumer goods
Tom's Shoes focuses its efforts primarily on selling shoes to college
and high school students. This group of people best describes Tom's
__________________. -
correct answer ✅target market
, TTU BA-3301 Exam 1 Questions &
Answers (Grade A+)
Which of the following best describes the marketing orientation of
Tom's Shoes? -
correct answer ✅Triple bottom line orientation
Tom's Shoes sells canvas shoes to college and high school students
for around $40 per pair. The canvas shoes that are sold by this
company best describe which element of the marketing mix? -
correct answer ✅Product
Tom's Shoes makes a profit from selling its shoes, provides free
shoes to children in countries in need, encourages volunteers to be
involved in donations of shoes, and creates long-lasting
relationships between the company and customers. All of these are
examples of how Tom's Shoes creates ___________ for its
_______________. -
correct answer ✅value, stakeholders
Which of the following describes the ultimate user of a good or
service? -
correct answer ✅Consumer
Answers (Grade A+)
Which of the following is considered to be the key to successful
marketing? -
correct answer ✅Satisfying consumer needs
Which of the following is also referred to as marketing
communication? -
correct answer ✅Promotion
A process of determining just how much value an organization's
marketing activities create and their impact on the bottom line is
known as _____ -
correct answer ✅accountability
With the increased use of blogs and social media, _____ is expected
to become more important than branded content marketing
strategies of the past. -
correct answer ✅user-generated content
Which of the following is described as an event that a company
hosts to thank its loyal customers? -
correct answer ✅Brandfest
,TTU BA-3301 Exam 1 Questions &
Answers (Grade A+)
Which of the following BEST describes a distinctive competency of a
firm? -
correct answer ✅A capability that is superior to the competition
A ________ includes all possible customers in a market -
correct answer ✅mass market
Which of the following is used by firms to outline marketing
objectives and strategies, and identify who is responsible for
carrying out each part of the strategy? -
correct answer ✅Marketing plan
Which best describes the type of goods Tom's Shoes sells? -
correct answer ✅Consumer goods
Tom's Shoes focuses its efforts primarily on selling shoes to college
and high school students. This group of people best describes Tom's
__________________. -
correct answer ✅target market
, TTU BA-3301 Exam 1 Questions &
Answers (Grade A+)
Which of the following best describes the marketing orientation of
Tom's Shoes? -
correct answer ✅Triple bottom line orientation
Tom's Shoes sells canvas shoes to college and high school students
for around $40 per pair. The canvas shoes that are sold by this
company best describe which element of the marketing mix? -
correct answer ✅Product
Tom's Shoes makes a profit from selling its shoes, provides free
shoes to children in countries in need, encourages volunteers to be
involved in donations of shoes, and creates long-lasting
relationships between the company and customers. All of these are
examples of how Tom's Shoes creates ___________ for its
_______________. -
correct answer ✅value, stakeholders
Which of the following describes the ultimate user of a good or
service? -
correct answer ✅Consumer
