ADV 3310 TTU Exam 1 Questions &
Answers (Grade A+)
The structured and composed nonpersonal communication of
information, usually paid for and usually persuasive in nature,
about products by identified sponsors through various media is
called -
correct answer ✅Advertising
Which is an example of a service being advertised? -
correct answer ✅A radio ad telling listeners how to sign up for a
seminar on investing for retirement
The statement of how a company is going to accomplish its
marketing objectives is called the -
correct answer ✅marketing strategy
It is the goal of the ____ strategy to define what the audience
should notice, think, and feel -
correct answer ✅advertising
Sellers in a free-market economy are ensured of finding customers
interested in their unique products because of -
correct answer ✅a wide range of buyers
,ADV 3310 TTU Exam 1 Questions &
Answers (Grade A+)
______ is a paid, mediated form of communication from an
identifiable source, designed to persuade the receiver to take some
action, now or in the future -
correct answer ✅advertising
A company uses a horse as its logos to differentiate its product from
other products. This scenario is an example of -
correct answer ✅branding
True or False: advertising helps in publicizing both goods and
services -
correct answer ✅true
Many companies use a variety of media advertising to
communicate to diverse audiences rather than personally selling
the product because it -
correct answer ✅lowers the overall cost of sales
Why does every company focus on creating a marketing strategy? -
correct answer ✅to help determine the target audience of its
advertising messages
, ADV 3310 TTU Exam 1 Questions &
Answers (Grade A+)
The preindustrial age for Western civilization lasted from the start
of recorded history to about the -
correct answer ✅beginning of the nineteenth century
How do advertising strategies help organizations achieve consumer
awareness? -
correct answer ✅by defining the response the organization seek
from their audience
During the industrial age, manufacturers were primarily concerned
with -
correct answer ✅production
In a free-market economy, the availability of market-responsive
products is due to the -
correct answer ✅existence of multiple sellers
_______ is a marketing function that identifies products and where
they came from and distinguishes them from competitors -
correct answer ✅branding
Answers (Grade A+)
The structured and composed nonpersonal communication of
information, usually paid for and usually persuasive in nature,
about products by identified sponsors through various media is
called -
correct answer ✅Advertising
Which is an example of a service being advertised? -
correct answer ✅A radio ad telling listeners how to sign up for a
seminar on investing for retirement
The statement of how a company is going to accomplish its
marketing objectives is called the -
correct answer ✅marketing strategy
It is the goal of the ____ strategy to define what the audience
should notice, think, and feel -
correct answer ✅advertising
Sellers in a free-market economy are ensured of finding customers
interested in their unique products because of -
correct answer ✅a wide range of buyers
,ADV 3310 TTU Exam 1 Questions &
Answers (Grade A+)
______ is a paid, mediated form of communication from an
identifiable source, designed to persuade the receiver to take some
action, now or in the future -
correct answer ✅advertising
A company uses a horse as its logos to differentiate its product from
other products. This scenario is an example of -
correct answer ✅branding
True or False: advertising helps in publicizing both goods and
services -
correct answer ✅true
Many companies use a variety of media advertising to
communicate to diverse audiences rather than personally selling
the product because it -
correct answer ✅lowers the overall cost of sales
Why does every company focus on creating a marketing strategy? -
correct answer ✅to help determine the target audience of its
advertising messages
, ADV 3310 TTU Exam 1 Questions &
Answers (Grade A+)
The preindustrial age for Western civilization lasted from the start
of recorded history to about the -
correct answer ✅beginning of the nineteenth century
How do advertising strategies help organizations achieve consumer
awareness? -
correct answer ✅by defining the response the organization seek
from their audience
During the industrial age, manufacturers were primarily concerned
with -
correct answer ✅production
In a free-market economy, the availability of market-responsive
products is due to the -
correct answer ✅existence of multiple sellers
_______ is a marketing function that identifies products and where
they came from and distinguishes them from competitors -
correct answer ✅branding
