MKT 555 - SNHU (Quiz 1) With Complete
Solutions
Social media should be used to engage in dialogue to help _____ with customers.
| | | | | | | | | | | | |
- CORRECT ANSWER✔✔-Build relationships
| | | |
Social media users see themselves as ____ rather than ____ of media texts -
| | | | | | | | | | | | | |
CORRECT ANSWER✔✔-Generators of content / passive receivers
| | | | | |
Companies are now able to utilize numerous platforms to engage customers
| | | | | | | | | | |
including: - CORRECT ANSWER✔✔-Company website and email, Facebook,
| | | | | | | |
Twitter, pinterest, blogs and discussion forums
| | | | |
____ of online users turn to social media when making purchasing decisions -
| | | | | | | | | | | | |
CORRECT ANSWER✔✔-46% |
Research has found that social media: - CORRECT ANSWER✔✔-Increases brand
| | | | | | | | | |
recognition and customer loyalty, generates greater exposure for business and
| | | | | | | | | |
increases audience traffic, improves search ratings and results in new business
| | | | | | | | | | |
partnerships
Humans exhibit ___ behaviors. Understanding these routines will help
| | | | | | | | |
practitioners better construct social media marketing messages appeal to ___ -
| | | | | | | | | | |
CORRECT ANSWER✔✔-habitual / consumer lifestyle
| | | |
Solutions
Social media should be used to engage in dialogue to help _____ with customers.
| | | | | | | | | | | | |
- CORRECT ANSWER✔✔-Build relationships
| | | |
Social media users see themselves as ____ rather than ____ of media texts -
| | | | | | | | | | | | | |
CORRECT ANSWER✔✔-Generators of content / passive receivers
| | | | | |
Companies are now able to utilize numerous platforms to engage customers
| | | | | | | | | | |
including: - CORRECT ANSWER✔✔-Company website and email, Facebook,
| | | | | | | |
Twitter, pinterest, blogs and discussion forums
| | | | |
____ of online users turn to social media when making purchasing decisions -
| | | | | | | | | | | | |
CORRECT ANSWER✔✔-46% |
Research has found that social media: - CORRECT ANSWER✔✔-Increases brand
| | | | | | | | | |
recognition and customer loyalty, generates greater exposure for business and
| | | | | | | | | |
increases audience traffic, improves search ratings and results in new business
| | | | | | | | | | |
partnerships
Humans exhibit ___ behaviors. Understanding these routines will help
| | | | | | | | |
practitioners better construct social media marketing messages appeal to ___ -
| | | | | | | | | | |
CORRECT ANSWER✔✔-habitual / consumer lifestyle
| | | |
