MGT 6311 DIGITAL MARKETING FINAL Question
and Answer 2026 | Complete Exam Review
Guide | Grade A+
• paid media -✓✓media we have to pay for; we have to use what's
known as working dollars to access these channels to promote our
business.
• owned media -✓✓media channels that we own, such as our website,
social media pages, blog, white papers, microsite and so forth
• earned media -✓✓publicity obtained through promotional activities
other than paid media or own media. (i.e. whenever someone or an
organization advocates for our brand without receipt of payment)
• beacon -✓✓a low energy Bluetooth device that broadcasts an
identifier to nearby electronic devices. It can transmit small bits of
information across short distances. When a smartphone with the brand's
app installed comes into range, it can receive a notification, such as a
sales promotion offer, recommendations or any other message the brand
wants to transmit.
• MMS -✓✓Multimedia messages, most commonly picture messages
and video you can send and receive with a mobile handset.
and Answer 2026 | Complete Exam Review
Guide | Grade A+
• paid media -✓✓media we have to pay for; we have to use what's
known as working dollars to access these channels to promote our
business.
• owned media -✓✓media channels that we own, such as our website,
social media pages, blog, white papers, microsite and so forth
• earned media -✓✓publicity obtained through promotional activities
other than paid media or own media. (i.e. whenever someone or an
organization advocates for our brand without receipt of payment)
• beacon -✓✓a low energy Bluetooth device that broadcasts an
identifier to nearby electronic devices. It can transmit small bits of
information across short distances. When a smartphone with the brand's
app installed comes into range, it can receive a notification, such as a
sales promotion offer, recommendations or any other message the brand
wants to transmit.
• MMS -✓✓Multimedia messages, most commonly picture messages
and video you can send and receive with a mobile handset.
