MGT 6311 DIGITAL MARKETING MIDTERM
Question and Answer 2026 | Complete Exam
Review Guide | Grade A+
• Marketing. CORRECT ANSWER: Creation and satisfaction of
demand for a product or service.
• Digital Marketing. CORRECT ANSWER: Utilizing the internet and
other digital channels to drive demand for products and services
• Strategy. CORRECT ANSWER: Set of ideas that outline how a
product or brand will meet its objectives
• Tactic. CORRECT ANSWER: A specific action or method that
contributes to achieving a goal.
• Components of GOST strategy. CORRECT ANSWER: Goals
Objectives
Strategies
Tactics
• What are the Five Cs?. CORRECT ANSWER: Customers
Company
Collaborators
Competitors
,Context
• Customers (5 Cs). CORRECT ANSWER: Potential buyers with wants
and needs that the company aims to fulfill with its offerings
Business vs. non-business buyers
• Company (5 Cs). CORRECT ANSWER: The org or business unit
providing certain goods or services
Look internally at messaging, positioning, etc.
• SWOT. CORRECT ANSWER: Strength, Weakness, Opportunities,
Threats
• Competitors (5 Cs). CORRECT ANSWER: Orgs that offer products or
services that aim to fulfill the same wants/needs of the same customers
as the company's offering
• Collaborators (5 Cs). CORRECT ANSWER: External business entities
that work with the company to create value for customers
• Context (5 Cs). CORRECT ANSWER: The environment in which the
company operates and its associated elements
,• What does PESTEL stand for?. CORRECT ANSWER: Political
Economic
Sociocultural
Technological
Ecological
Legal
• What are the steps of a customer marketing model?. CORRECT
ANSWER: Awareness
Interest & Engagement
Acquisition
Customer Segmentation
Customer Retention
Support & Advocacy
• Awareness. CORRECT ANSWER: Creating an identification moment
in the customer's mind
• Interest & Engagement. CORRECT ANSWER: Informing the
customer of your offerings and encouraging them to learn more
"Now that I know you exist, why should I care?"
, • Acquisition. CORRECT ANSWER: Converting a prospect into a
customer
• Customer Segmentation. CORRECT ANSWER: Differentiating
between customer segments and marketing to them accordingly
• Customer Retention. CORRECT ANSWER: Focus on convincing an
existing customer to purchase again
• Support & Advocacy. CORRECT ANSWER: Satisfying customers to
the point where they spread the word about offerings
• Customer Personas. CORRECT ANSWER: Semi-fictional depictions
of the target audience
• Demographic Profiling Components. CORRECT ANSWER: Age
Gender
Marital Status
Education
• Geographic Variables. CORRECT ANSWER: State
Population
Climate
• Psychographic Profile. CORRECT ANSWER: Lifestyle
Question and Answer 2026 | Complete Exam
Review Guide | Grade A+
• Marketing. CORRECT ANSWER: Creation and satisfaction of
demand for a product or service.
• Digital Marketing. CORRECT ANSWER: Utilizing the internet and
other digital channels to drive demand for products and services
• Strategy. CORRECT ANSWER: Set of ideas that outline how a
product or brand will meet its objectives
• Tactic. CORRECT ANSWER: A specific action or method that
contributes to achieving a goal.
• Components of GOST strategy. CORRECT ANSWER: Goals
Objectives
Strategies
Tactics
• What are the Five Cs?. CORRECT ANSWER: Customers
Company
Collaborators
Competitors
,Context
• Customers (5 Cs). CORRECT ANSWER: Potential buyers with wants
and needs that the company aims to fulfill with its offerings
Business vs. non-business buyers
• Company (5 Cs). CORRECT ANSWER: The org or business unit
providing certain goods or services
Look internally at messaging, positioning, etc.
• SWOT. CORRECT ANSWER: Strength, Weakness, Opportunities,
Threats
• Competitors (5 Cs). CORRECT ANSWER: Orgs that offer products or
services that aim to fulfill the same wants/needs of the same customers
as the company's offering
• Collaborators (5 Cs). CORRECT ANSWER: External business entities
that work with the company to create value for customers
• Context (5 Cs). CORRECT ANSWER: The environment in which the
company operates and its associated elements
,• What does PESTEL stand for?. CORRECT ANSWER: Political
Economic
Sociocultural
Technological
Ecological
Legal
• What are the steps of a customer marketing model?. CORRECT
ANSWER: Awareness
Interest & Engagement
Acquisition
Customer Segmentation
Customer Retention
Support & Advocacy
• Awareness. CORRECT ANSWER: Creating an identification moment
in the customer's mind
• Interest & Engagement. CORRECT ANSWER: Informing the
customer of your offerings and encouraging them to learn more
"Now that I know you exist, why should I care?"
, • Acquisition. CORRECT ANSWER: Converting a prospect into a
customer
• Customer Segmentation. CORRECT ANSWER: Differentiating
between customer segments and marketing to them accordingly
• Customer Retention. CORRECT ANSWER: Focus on convincing an
existing customer to purchase again
• Support & Advocacy. CORRECT ANSWER: Satisfying customers to
the point where they spread the word about offerings
• Customer Personas. CORRECT ANSWER: Semi-fictional depictions
of the target audience
• Demographic Profiling Components. CORRECT ANSWER: Age
Gender
Marital Status
Education
• Geographic Variables. CORRECT ANSWER: State
Population
Climate
• Psychographic Profile. CORRECT ANSWER: Lifestyle
