Updated Latest 2026–2027 Marketing Management 4th Edition Complete Study Resource For Marketing Principles Strategy Consumer Behaviour And Business Marketing Exam Preparation

TEST BANK FOR
Marketing Management 4th EditionMark Johnston Greg Marshall



Chapter 1

Student name:
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising and
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selling.
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AACSB : Analytical Thinking
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Accessibility: Keyboard Navigation J J J



Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic :
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Marketing and Marketing Management Defined
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Bloom's : Remember
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Difficulty : 1 Easy J J J J



Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 01 A commonlyheld misconception about marketin...
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2) Marketing is relevant onlyto people in the organization who work directly in the marketing
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department.
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AACSB : Analytical Thinking
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Accessibility: Keyboard Navigation J J J J



Bloom's : Understand
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Difficulty : 2 Medium J J J



Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic :
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Marketing and Marketing Management Defined
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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,3) The American Marketing Association defines marketing as “the activity, set of institutions,
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and processes for creating, communicating, delivering, and exchanging offerings that have
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value for customers, clients, partners, and society at large.”
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AACSB : Analytical Thinking
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Accessibility: Keyboard Navigation J J J



Topic : Marketing and Marketing Management Defined
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Bloom's : Remember
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Difficulty : 1 Easy J J J



Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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4) Peter Drucker stated that since it is the customer who defines value, the business enterprise has
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only two business functions: marketing and innovation.
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AACSB : Analytical Thinking
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Accessibility: Keyboard Navigation J J J J



Bloom's : Remember
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Difficulty : 1 Easy J J J



Topic : The Concept of Customer Value
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Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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5) Sustainability refers to business practices that prolong the life cycle of a product.
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Accessibility: Keyboard Navigation J J J J



Bloom's : Understand
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Difficulty : 2 Medium J J J



Topic : Marketing and Marketing Management Defined
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Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
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AACSB : Ethics
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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,6) Firms that are stuck in a production orientation mentality likely will have great difficulty
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competing successfully for customers. J J J




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AACSB : Analytical Thinking
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Accessibility: Keyboard Navigation J J J J



Bloom's : Understand
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Difficulty : 2 Medium J J J



Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
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Topic : The Evolution of Marketing
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
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\hen Henry Ford said, “People can have the Model T in any color—so long that it’s black,” he was
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reflecting a sales orientation. J J J




6) J



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Question Details J



AACSB : Analytical Thinking
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Accessibility: Keyboard Navigation J J J J



Bloom's : Understand
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Difficulty : 2 Medium J J J



Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
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Topic : The Evolution of Marketing
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 07 When HenryFord said, “People can have...
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7) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some firms
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come close to one-to-one marketing by combining flexible manufacturing with flexible
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marketing to enhance customer choices. J J J J




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, Question Details J



AACSB : Analytical Thinking
J J J J



Accessibility: Keyboard Navigation J J J J



Bloom's : Understand
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Difficulty : 2 Medium J J J



Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
J J J J J J J J J J J J J J J J



Topic : The Evolution of Marketing
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...
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8) Fred Wiersema’s bookThe NewMarket Leaders states that marketers will continue to have
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more power than customers in both B2B and B2C markets.
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AACSB : Analytical Thinking
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Accessibility: Keyboard Navigation J J J



Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
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Bloom's : Remember
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Difficulty : 1 Easy J J J



Topic : Marketing Trends
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le...
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9) In the current business environment, firms have learned to be open about products and
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services with consumers who have endless sources of information, including blogs, chat
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rooms, and independent websites. J J J




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Accessibility: Keyboard Navigation J J J J



Bloom's : Understand
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Difficulty : 2 Medium J J J



Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
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Topic : Marketing Trends
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AACSB: Technology
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 10 In the current business environment, firms h...
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