MGT 6311 FINAL EXAM QUESTIONS
AND ANSWERS 2026 VERIFIED.
What's the second largest search engine besides Google? - ANS YouTube
The four most common video types are - ANS explainers
how to videos
product demos
testimonials
When was YouTube's first video aired?
How many hours of video are watched on the platform monthly?
What % of views come from mobile devices?
What % of internet traffic come from it? - ANS Since the first video was aired on April 23rd of
2005,
YouTube has grown to attract over one billion unique visitors each month.
Six billion hours of video are watched on the platform each month, and
25% of views come from mobile devices.
It accounts for 17% of all internet traffic.
56% of videos made in the last year are less than X minutes long - ANS 2 minutes;
this also comes from platforms like Twitter and Instagram having limits
@COPYRIGHT ALL RIGHTS RESERVED PAGE 1 OF 39
,what are the most popular video distribution channels? - ANS websites and social
Twitter user % engagement w/ video?
X videos watched/day on Snapchat
X people watch videos daily on Facebook
X% of Facebook videos are w/o sound - ANS More than four out of five Twitter users watch
video content on Twitter, and
an amazing 10 billion videos a day are watched on Snapchat.
Also, 500 million people each day watch videos on Facebook.
One statistic of note regarding Facebook videos is that 85% of them are watched without sound.
Is Facebook's default for audio to be turned on? Why does this matter? - ANS Yes, the default
is sound on. So, since 85% of videos are watched w/o sound, many users have turned sound off.
So, marketers have to make videos that don't rely on sound or entice users to turn on sound in
the beginning of the video.
Including video in email subject positively impacts: - ANS increases open rate,
increases click through rate,
decreases unsubscribe rate
including video in body of email - ANS increases click through rate 2-3X
including video in a site - ANS can increase conversion rate up to 1x
goals for online videos in marketing - ANS Communication -powerful, effective medium for
messaging, building trust, establishing credibility
@COPYRIGHT ALL RIGHTS RESERVED PAGE 2 OF 39
,Sales -lower barriers to purchasing online
Lead Generation -promote offline sales transactions
Customer Service -customer education and self-service
Promotion -create interest/engagement for brand offerings
X% consumers prefer videos for problem solving
X% consumers say videos help comparison shopping
X% say video increases their chance of buying on a mobile device - ANS In a recent study,
more than two thirds of consumers indicated they preferred watching explainer videos as the
method for solving their problems.
Nearly three quarters of millennials indicate video helps them in comparison shopping.
And 40% of consumers stated video increases the chance they will purchase a product through
their mobile device.
content best practices for online video - ANS Capture attention early -if informative, reinforce
the topic at the beginning
Shorter is typically better than longer unless educational
Keep it casual -not always necessary to have a highly produced product
Maintain relevance -content should be on topic and relevant to user interests
what is onsite video, and why use it? - ANS videos on your site, instead of social page,
YouTube, etc.
@COPYRIGHT ALL RIGHTS RESERVED PAGE 3 OF 39
, Ø Make website stickier
Ø Capture customer/prospect attention
Ø Create buzz -viral distribution
Ø Disseminate information more clearly
Ø Build product/service interest with a human connection
Ø Entice conversion/purchase
onsite video best practices - ANS Providing Control -Stop, pause, rewind, volume control, size
Context -Consider using text, music and images to support video
Highlights -Display video topic summary, duration, thumbnail preview
Ease of Dissemination -Make it easy to share the video with other users (e.g. links and social
bookmarks)
What is VSEO and what are best practices for VSEO? - ANS VSEO is video search engine
optimization - recall that YouTube is the world's largest search engine behind Google Search
Keyword relevance
Title
Description
Meta tags
Get a brand account and keep channel content fresh (new videos & comments)
Encourage likes and sharing
Videos in HD
how do users impact VSEO? - ANS Ratings
Comments (use to engage audience -also useful as a market research tool)
Views
@COPYRIGHT ALL RIGHTS RESERVED PAGE 4 OF 39
AND ANSWERS 2026 VERIFIED.
What's the second largest search engine besides Google? - ANS YouTube
The four most common video types are - ANS explainers
how to videos
product demos
testimonials
When was YouTube's first video aired?
How many hours of video are watched on the platform monthly?
What % of views come from mobile devices?
What % of internet traffic come from it? - ANS Since the first video was aired on April 23rd of
2005,
YouTube has grown to attract over one billion unique visitors each month.
Six billion hours of video are watched on the platform each month, and
25% of views come from mobile devices.
It accounts for 17% of all internet traffic.
56% of videos made in the last year are less than X minutes long - ANS 2 minutes;
this also comes from platforms like Twitter and Instagram having limits
@COPYRIGHT ALL RIGHTS RESERVED PAGE 1 OF 39
,what are the most popular video distribution channels? - ANS websites and social
Twitter user % engagement w/ video?
X videos watched/day on Snapchat
X people watch videos daily on Facebook
X% of Facebook videos are w/o sound - ANS More than four out of five Twitter users watch
video content on Twitter, and
an amazing 10 billion videos a day are watched on Snapchat.
Also, 500 million people each day watch videos on Facebook.
One statistic of note regarding Facebook videos is that 85% of them are watched without sound.
Is Facebook's default for audio to be turned on? Why does this matter? - ANS Yes, the default
is sound on. So, since 85% of videos are watched w/o sound, many users have turned sound off.
So, marketers have to make videos that don't rely on sound or entice users to turn on sound in
the beginning of the video.
Including video in email subject positively impacts: - ANS increases open rate,
increases click through rate,
decreases unsubscribe rate
including video in body of email - ANS increases click through rate 2-3X
including video in a site - ANS can increase conversion rate up to 1x
goals for online videos in marketing - ANS Communication -powerful, effective medium for
messaging, building trust, establishing credibility
@COPYRIGHT ALL RIGHTS RESERVED PAGE 2 OF 39
,Sales -lower barriers to purchasing online
Lead Generation -promote offline sales transactions
Customer Service -customer education and self-service
Promotion -create interest/engagement for brand offerings
X% consumers prefer videos for problem solving
X% consumers say videos help comparison shopping
X% say video increases their chance of buying on a mobile device - ANS In a recent study,
more than two thirds of consumers indicated they preferred watching explainer videos as the
method for solving their problems.
Nearly three quarters of millennials indicate video helps them in comparison shopping.
And 40% of consumers stated video increases the chance they will purchase a product through
their mobile device.
content best practices for online video - ANS Capture attention early -if informative, reinforce
the topic at the beginning
Shorter is typically better than longer unless educational
Keep it casual -not always necessary to have a highly produced product
Maintain relevance -content should be on topic and relevant to user interests
what is onsite video, and why use it? - ANS videos on your site, instead of social page,
YouTube, etc.
@COPYRIGHT ALL RIGHTS RESERVED PAGE 3 OF 39
, Ø Make website stickier
Ø Capture customer/prospect attention
Ø Create buzz -viral distribution
Ø Disseminate information more clearly
Ø Build product/service interest with a human connection
Ø Entice conversion/purchase
onsite video best practices - ANS Providing Control -Stop, pause, rewind, volume control, size
Context -Consider using text, music and images to support video
Highlights -Display video topic summary, duration, thumbnail preview
Ease of Dissemination -Make it easy to share the video with other users (e.g. links and social
bookmarks)
What is VSEO and what are best practices for VSEO? - ANS VSEO is video search engine
optimization - recall that YouTube is the world's largest search engine behind Google Search
Keyword relevance
Title
Description
Meta tags
Get a brand account and keep channel content fresh (new videos & comments)
Encourage likes and sharing
Videos in HD
how do users impact VSEO? - ANS Ratings
Comments (use to engage audience -also useful as a market research tool)
Views
@COPYRIGHT ALL RIGHTS RESERVED PAGE 4 OF 39
