MKTG 372 EXAM 2 QUESTIONS WITH CORRECT
ANSWERS
The steps taken to move and store a product from the supplier stage to
| | | | | | | | | | | | | |
a customer stage in the supply chain is referred to as - CORRECT
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ANSWER✔✔-distribution
Distribution is a key driver of the overall profitability of a firm because -
| | | | | | | | | | | | | |
CORRECT ANSWER✔✔-it directly impacts both the supply chain cost
| | | | | | | | |
and the customer experience
| | |
The choice of the distribution network can be used to achieve supply
| | | | | | | | | | | |
chain objectives such as - CORRECT ANSWER✔✔-low cost and high
| | | | | | | | | |
responsiveness
Companies in the same industry often select very different distribution
| | | | | | | | | |
networks because - CORRECT ANSWER✔✔-different companies have
| | | | | | |
different objectives for their supply chain
| | | | |
On which dimensions should the performance of a distribution network
| | | | | | | | | |
be evaluated at the highest level? - CORRECT ANSWER✔✔-Customer
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needs that are met and cost of meeting those needs
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, what is not a measure of customer service that is influenced by the
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structure of the distribution network? - CORRECT ANSWER✔✔-
| | | | | | |
Customer maturity |
The number of different products/configurations that a customer
| | | | | | | |
desires from the distribution network is - CORRECT ANSWER✔✔-
| | | | | | | |
product variety |
The probability of having a product in stock when a customer order
| | | | | | | | | | | |
arrives is - CORRECT ANSWER✔✔-product availability
| | | | |
The ease with which the customer can place and receive their order as
| | | | | | | | | | | | |
well as other aspects of value that the sales staff provides is - CORRECT
| | | | | | | | | | | | | |
ANSWER✔✔-customer experience |
The ability of the customer to track their order from placement to
| | | | | | | | | | | |
delivery is - CORRECT ANSWER✔✔-order visibility
| | | | |
The costs incurred in bringing material into a facility are - CORRECT
| | | | | | | | | | | |
ANSWER✔✔-inbound transportation costs | |
The costs incurred in sending material out of a facility are - CORRECT
| | | | | | | | | | | | |
ANSWER✔✔-outbound transportation costs | |
ANSWERS
The steps taken to move and store a product from the supplier stage to
| | | | | | | | | | | | | |
a customer stage in the supply chain is referred to as - CORRECT
| | | | | | | | | | | | |
ANSWER✔✔-distribution
Distribution is a key driver of the overall profitability of a firm because -
| | | | | | | | | | | | | |
CORRECT ANSWER✔✔-it directly impacts both the supply chain cost
| | | | | | | | |
and the customer experience
| | |
The choice of the distribution network can be used to achieve supply
| | | | | | | | | | | |
chain objectives such as - CORRECT ANSWER✔✔-low cost and high
| | | | | | | | | |
responsiveness
Companies in the same industry often select very different distribution
| | | | | | | | | |
networks because - CORRECT ANSWER✔✔-different companies have
| | | | | | |
different objectives for their supply chain
| | | | |
On which dimensions should the performance of a distribution network
| | | | | | | | | |
be evaluated at the highest level? - CORRECT ANSWER✔✔-Customer
| | | | | | | | |
needs that are met and cost of meeting those needs
| | | | | | | | |
, what is not a measure of customer service that is influenced by the
| | | | | | | | | | | | |
structure of the distribution network? - CORRECT ANSWER✔✔-
| | | | | | |
Customer maturity |
The number of different products/configurations that a customer
| | | | | | | |
desires from the distribution network is - CORRECT ANSWER✔✔-
| | | | | | | |
product variety |
The probability of having a product in stock when a customer order
| | | | | | | | | | | |
arrives is - CORRECT ANSWER✔✔-product availability
| | | | |
The ease with which the customer can place and receive their order as
| | | | | | | | | | | | |
well as other aspects of value that the sales staff provides is - CORRECT
| | | | | | | | | | | | | |
ANSWER✔✔-customer experience |
The ability of the customer to track their order from placement to
| | | | | | | | | | | |
delivery is - CORRECT ANSWER✔✔-order visibility
| | | | |
The costs incurred in bringing material into a facility are - CORRECT
| | | | | | | | | | | |
ANSWER✔✔-inbound transportation costs | |
The costs incurred in sending material out of a facility are - CORRECT
| | | | | | | | | | | | |
ANSWER✔✔-outbound transportation costs | |
