PATAGONIA REPORT
Kritchaphat Kaewbunjerdkit Student Number: s3776219
0
, TABLE OF CONTENTS
INTRODUCTION 2
EXECUTIVE SUMMARY 2
ROLE 2
About Patagonia
Quality over Quantity
The Green Road to Success
FOCUS 4
Stakeholder Engagement
All about Creating Value
COMPONENTS 4
KPIs
ACHIEVEMENT 9
100% Efficacy
PRODUCT 10
Pay the Price
Evaluate the Cost
CONCLUSION 11
LIST OF REFERENCES 12
1
Kritchaphat Kaewbunjerdkit Student Number: s3776219
0
, TABLE OF CONTENTS
INTRODUCTION 2
EXECUTIVE SUMMARY 2
ROLE 2
About Patagonia
Quality over Quantity
The Green Road to Success
FOCUS 4
Stakeholder Engagement
All about Creating Value
COMPONENTS 4
KPIs
ACHIEVEMENT 9
100% Efficacy
PRODUCT 10
Pay the Price
Evaluate the Cost
CONCLUSION 11
LIST OF REFERENCES 12
1