RMIT Classification: Trusted
FINAL ASSESSMENT
MKTG 1050 BUYER BEHAVIOUR
INSTRUCTIONS
ANSWER SHEET
Student Name: Kritchaphat Kaewbunjerdkit
Student email:
Student ID: s3776219
Signature:
Assessment: Read the case study below and answer only four questions. This
assessment contributes 50% to the total grade.
Assessment format: Take home, open book. There will be no invigilation. Student
may take their time to draft and develop their answers.
Assessment answer submission due date and time: 11.59 PM, 4th November
2020
Word limit: Maximum 800 words per question (excluding references).
Assessment answer Format: Use the answer sheet uploaded. Typed in Word file,
Arial, 11font size, single spaced.
Submission: Save as a pdf and upload on Canvas submission link
Details:
1. This is a summative piece of assessment that brings together your learning in the
Buyer Behaviour course over the teaching period.
2. You are expected to complete this task individually without conferring with others.
RMIT MKTG 1050 Take-Home Final Assessment Sem 2, 2020 (Melb) Page 1 of 8
, RMIT Classification: Trusted
3. Your instructor will not be providing any guidance or advice on how to complete the
questions. You must not contact your instructor during the final assessment. All the
information required in this regard is provided within this document and through your
studies.
4. It is imperative that you complete the task precisely, with care and consideration of
the principles, theories and practices of Buyer Behaviour.
5. Each question has a maximum limit of 800 words which must be adhered to.
Exceeding the word limit will render your answer to that question void. At the end of
each question, students must insert the word count in brackets, then add the list of
references if applicable. Tables can be used; however, they form part of the word limit.
Figures, images and diagrams are welcome, and they do not form part of the word
limit. References do not form part of the word limit. Point form, sub-headings and
similar elements that allow you to remain concise (but clear) are most welcome and
encouraged.
6. You must use the answer sheet (uploaded) to answer the questions. Please then
start each of the four questions on a new page and attempt the four questions in the
order they are presented.
7. You are welcome to bold, underline, italicize, colour or highlight key points or areas
for emphasis. Point form is welcome where applicable. Diagrams, images, tables etc.
can be placed wherever they best fit and must be given a heading and source detail
(if
applicable).
8. Your work is submitted via our plagiarism detection software, and you must rely on
your own learning and acquired knowledge– that is, there should be no need to go
outside the material you have already been provided to respond to the questions. You
may do some website and database search and cite references if you do. You must
use your own words and strategic insights in your answers.
9. Please note that this final assessment task is to be done individually and without
consultation or discussion with others. Any student who is found to have breached
this requirement through any form of media or contact will be investigated for academic
misconduct.
10. Students may use websites and database search but should cite your references
using Harvard style referencing (word count does not apply to references).
11. Students must answer only four of the five questions. If you answer all five
questions, the last answer will not be graded.
12. Students are responsible for submitting their final assessment on time, as late
submissions for final assessment will not be accepted. If circumstances prevent
students from being able to submit their assessment by the deadline they will need to
apply for special consideration.
13. Specific submission details will be posted before the submission date. Unlike the
assignment submission, students will be able to submit this assessment only once. If
RMIT MKTG 1050 Take-Home Final Assessment Sem 2, 2020 (Melb) Page 2 of 8
FINAL ASSESSMENT
MKTG 1050 BUYER BEHAVIOUR
INSTRUCTIONS
ANSWER SHEET
Student Name: Kritchaphat Kaewbunjerdkit
Student email:
Student ID: s3776219
Signature:
Assessment: Read the case study below and answer only four questions. This
assessment contributes 50% to the total grade.
Assessment format: Take home, open book. There will be no invigilation. Student
may take their time to draft and develop their answers.
Assessment answer submission due date and time: 11.59 PM, 4th November
2020
Word limit: Maximum 800 words per question (excluding references).
Assessment answer Format: Use the answer sheet uploaded. Typed in Word file,
Arial, 11font size, single spaced.
Submission: Save as a pdf and upload on Canvas submission link
Details:
1. This is a summative piece of assessment that brings together your learning in the
Buyer Behaviour course over the teaching period.
2. You are expected to complete this task individually without conferring with others.
RMIT MKTG 1050 Take-Home Final Assessment Sem 2, 2020 (Melb) Page 1 of 8
, RMIT Classification: Trusted
3. Your instructor will not be providing any guidance or advice on how to complete the
questions. You must not contact your instructor during the final assessment. All the
information required in this regard is provided within this document and through your
studies.
4. It is imperative that you complete the task precisely, with care and consideration of
the principles, theories and practices of Buyer Behaviour.
5. Each question has a maximum limit of 800 words which must be adhered to.
Exceeding the word limit will render your answer to that question void. At the end of
each question, students must insert the word count in brackets, then add the list of
references if applicable. Tables can be used; however, they form part of the word limit.
Figures, images and diagrams are welcome, and they do not form part of the word
limit. References do not form part of the word limit. Point form, sub-headings and
similar elements that allow you to remain concise (but clear) are most welcome and
encouraged.
6. You must use the answer sheet (uploaded) to answer the questions. Please then
start each of the four questions on a new page and attempt the four questions in the
order they are presented.
7. You are welcome to bold, underline, italicize, colour or highlight key points or areas
for emphasis. Point form is welcome where applicable. Diagrams, images, tables etc.
can be placed wherever they best fit and must be given a heading and source detail
(if
applicable).
8. Your work is submitted via our plagiarism detection software, and you must rely on
your own learning and acquired knowledge– that is, there should be no need to go
outside the material you have already been provided to respond to the questions. You
may do some website and database search and cite references if you do. You must
use your own words and strategic insights in your answers.
9. Please note that this final assessment task is to be done individually and without
consultation or discussion with others. Any student who is found to have breached
this requirement through any form of media or contact will be investigated for academic
misconduct.
10. Students may use websites and database search but should cite your references
using Harvard style referencing (word count does not apply to references).
11. Students must answer only four of the five questions. If you answer all five
questions, the last answer will not be graded.
12. Students are responsible for submitting their final assessment on time, as late
submissions for final assessment will not be accepted. If circumstances prevent
students from being able to submit their assessment by the deadline they will need to
apply for special consideration.
13. Specific submission details will be posted before the submission date. Unlike the
assignment submission, students will be able to submit this assessment only once. If
RMIT MKTG 1050 Take-Home Final Assessment Sem 2, 2020 (Melb) Page 2 of 8
