WGU D381 OBJECTIVE ASSESSMENT FINAL NEWEST
2026 ACTUAL EXAM TEST BANK| D381 E-COMMERCE
AND MARKETING ANALYTICS OA FINAL REVIEW
WITH COMPLETE 300 REAL EXAM QUESTIONS AND
CORRECT VERIFIED ANSWERS/ ALREADY GRADED
A+ (MOST RECENT!!)
After a data analyst of an e-commerce company gathers all the data
related to the company's latest marketing campaign, the analyst exports
the data in a spreadsheet to generate data insights in marketing analytics.
How do spreadsheets help in this case? - ANSWER - Spreadsheets allow
data manipulation, which reveals patterns in the data, leading to data
insights.
A manager downloads a spreadsheet report from Google Analytics to
gain insights into an advertising campaign. As the data is exhaustive, the
manager is unsure how to process the large data set to create effective
presentations for stakeholders. What is the significance of regrouping
insight data in this case? - ANSWER - Regrouping data allows
businesses and stakeholders to categorize similar data into sets for
making visualizations simpler.
A marketing manager is leading a marketing web campaign. The
manager creates a stakeholder map and categorizes the CEO as follows:
influence, 3; interest 1. What is the appropriate communication approach
for sharing information with the CEO in this scenario based on the given
information? - ANSWER - Communicate conversion rate, return on
investment, and growth rate in the form of charts and graphs once every
month
pg. 1
,Why are data visualizations important when communicating insights to
stakeholders? - ANSWER - They make data easier to understand by
revealing trends, patterns, and outliers.
What is the strongest correlation between Google Ads and Google
Analytics? - ANSWER - Google Analytics helps individuals to assess
the success or failure of their Google Ad campaigns.
What is the strongest benefit of selective reporting when it comes to
analytics? - ANSWER - It helps individuals focus more on metrics that
are most important to their digital marketing strategy.
Why is marketing analytics critical to a campaign? - ANSWER - It
allows the monitoring and assessment of a campaign's performance
goals.
An e-commerce business outsources the order fulfillment process of its
supply chain to its supplier. The supplier owns, manages, and stores all
inventory. The supplier also manages the complete fulfillment process,
from picking and packing orders, to shipping them to customers. Which
method of handling the order fulfillment process is the e-commerce
business using in this case? - ANSWER - Drop shipping
An e-commerce company has a responsive website. After research
revealed that 85% of the website's visitors access the website using
smartphones, the company decided to develop a mobile-first website too
in order to improve customer experience. What downside of mobile-first
design should the company be careful of in this case? - ANSWER -
Mobile-first websites have limited content compared to their responsive
counterparts, which can confuse users.
pg. 2
,An e-commerce store uses Google Analytics to understand how users
access its website. Google Analytics reveals that 75% of the users access
the website through laptops and 25% access it using smartphones.
Which website design approach should the e-commerce store adopt in
this case? - ANSWER - Responsive design
An e-commerce store analyzes historical data and notices that there are
certain months in the year during which its sales peak and other months
during which its sales hit a low. The store decides to reconsider its
marketing strategies based on this information. Why should the e-
commerce store consider seasonality in this case? - ANSWER - It helps
determine the periods during which the e-commerce store is going to
experience a potential increase or decrease in sales.
An e-commerce store selling winter apparel faces a slump in sales
during the summer. The store wants to use this time to create a strong
awareness of its brand to drive traffic to its website during the winter
when its sales peak. Which marketing strategy should the store use in
this case? - ANSWER - Create engaging social media posts.
An American e-commerce store that sells kids' toys experiences a 40%
spike in sales in the week before Christmas. Which marketing strategy
should the store use if it wants to make the best use of this increase in
sales to maximize its revenue? - ANSWER - Offer last-minute holiday
discounts during that week.
An e-commerce pharmaceutical company creates an ad to advertise its
new range of recreational drugs. The ad shows a young person under the
influence of a recreational herbal drug relaxing on a beach. What is one
reason for the disapproval of the ad in Google Ads? - ANSWER - It
violates the prohibited content policy of Google Ads.
pg. 3
, An e-commerce company is using a regular Google Ads campaign to
increase conversions. To calculate the bid amount, the company is
looking at data related to recent conversion rates and the bids used in
those campaigns. The company had a recent revenue-per-click of $4, and
its target return on ad spend (ROAS) was 250%. What should be the
target bid for the new campaign in this case? - ANSWER - $1.60
A brick-and-mortar store that has been in business for over 30 years has
always relied on radio and television advertisements to promote its
products. However, when the owner of the store observes that most other
stores have transitioned to online advertising, the owner researches
online advertising and learns about its global reach capacities. How is
this attribute of online advertising important for creating advertising
strategies for e-commerce products? - ANSWER - It allows businesses
to target their products to specific parts of the world through digital
marketing technologies.
A six-month-old e-commerce start-up has been experiencing steady but
poor sales for the past few months. The sales have not picked up since
the launch. Which Smart campaign should the start-up use if it wants to
maximize shopping potential? - ANSWER - A Smart Shopping
campaign
The marketing team of an e-commerce store has been analyzing website
traffic for a week and observes that the bounce rate is too high at 65%.
The team also examines the heat map of the home page and gathers that
most visitors do not engage with the website after landing on the home
page. As a result, the team decides to remodel the home page to ensure it
is appealing and informative. How is the home page going to help the e-
commerce store manage its website in this case? - ANSWER - It helps
customers understand the store's products and find the information they
want.
pg. 4
2026 ACTUAL EXAM TEST BANK| D381 E-COMMERCE
AND MARKETING ANALYTICS OA FINAL REVIEW
WITH COMPLETE 300 REAL EXAM QUESTIONS AND
CORRECT VERIFIED ANSWERS/ ALREADY GRADED
A+ (MOST RECENT!!)
After a data analyst of an e-commerce company gathers all the data
related to the company's latest marketing campaign, the analyst exports
the data in a spreadsheet to generate data insights in marketing analytics.
How do spreadsheets help in this case? - ANSWER - Spreadsheets allow
data manipulation, which reveals patterns in the data, leading to data
insights.
A manager downloads a spreadsheet report from Google Analytics to
gain insights into an advertising campaign. As the data is exhaustive, the
manager is unsure how to process the large data set to create effective
presentations for stakeholders. What is the significance of regrouping
insight data in this case? - ANSWER - Regrouping data allows
businesses and stakeholders to categorize similar data into sets for
making visualizations simpler.
A marketing manager is leading a marketing web campaign. The
manager creates a stakeholder map and categorizes the CEO as follows:
influence, 3; interest 1. What is the appropriate communication approach
for sharing information with the CEO in this scenario based on the given
information? - ANSWER - Communicate conversion rate, return on
investment, and growth rate in the form of charts and graphs once every
month
pg. 1
,Why are data visualizations important when communicating insights to
stakeholders? - ANSWER - They make data easier to understand by
revealing trends, patterns, and outliers.
What is the strongest correlation between Google Ads and Google
Analytics? - ANSWER - Google Analytics helps individuals to assess
the success or failure of their Google Ad campaigns.
What is the strongest benefit of selective reporting when it comes to
analytics? - ANSWER - It helps individuals focus more on metrics that
are most important to their digital marketing strategy.
Why is marketing analytics critical to a campaign? - ANSWER - It
allows the monitoring and assessment of a campaign's performance
goals.
An e-commerce business outsources the order fulfillment process of its
supply chain to its supplier. The supplier owns, manages, and stores all
inventory. The supplier also manages the complete fulfillment process,
from picking and packing orders, to shipping them to customers. Which
method of handling the order fulfillment process is the e-commerce
business using in this case? - ANSWER - Drop shipping
An e-commerce company has a responsive website. After research
revealed that 85% of the website's visitors access the website using
smartphones, the company decided to develop a mobile-first website too
in order to improve customer experience. What downside of mobile-first
design should the company be careful of in this case? - ANSWER -
Mobile-first websites have limited content compared to their responsive
counterparts, which can confuse users.
pg. 2
,An e-commerce store uses Google Analytics to understand how users
access its website. Google Analytics reveals that 75% of the users access
the website through laptops and 25% access it using smartphones.
Which website design approach should the e-commerce store adopt in
this case? - ANSWER - Responsive design
An e-commerce store analyzes historical data and notices that there are
certain months in the year during which its sales peak and other months
during which its sales hit a low. The store decides to reconsider its
marketing strategies based on this information. Why should the e-
commerce store consider seasonality in this case? - ANSWER - It helps
determine the periods during which the e-commerce store is going to
experience a potential increase or decrease in sales.
An e-commerce store selling winter apparel faces a slump in sales
during the summer. The store wants to use this time to create a strong
awareness of its brand to drive traffic to its website during the winter
when its sales peak. Which marketing strategy should the store use in
this case? - ANSWER - Create engaging social media posts.
An American e-commerce store that sells kids' toys experiences a 40%
spike in sales in the week before Christmas. Which marketing strategy
should the store use if it wants to make the best use of this increase in
sales to maximize its revenue? - ANSWER - Offer last-minute holiday
discounts during that week.
An e-commerce pharmaceutical company creates an ad to advertise its
new range of recreational drugs. The ad shows a young person under the
influence of a recreational herbal drug relaxing on a beach. What is one
reason for the disapproval of the ad in Google Ads? - ANSWER - It
violates the prohibited content policy of Google Ads.
pg. 3
, An e-commerce company is using a regular Google Ads campaign to
increase conversions. To calculate the bid amount, the company is
looking at data related to recent conversion rates and the bids used in
those campaigns. The company had a recent revenue-per-click of $4, and
its target return on ad spend (ROAS) was 250%. What should be the
target bid for the new campaign in this case? - ANSWER - $1.60
A brick-and-mortar store that has been in business for over 30 years has
always relied on radio and television advertisements to promote its
products. However, when the owner of the store observes that most other
stores have transitioned to online advertising, the owner researches
online advertising and learns about its global reach capacities. How is
this attribute of online advertising important for creating advertising
strategies for e-commerce products? - ANSWER - It allows businesses
to target their products to specific parts of the world through digital
marketing technologies.
A six-month-old e-commerce start-up has been experiencing steady but
poor sales for the past few months. The sales have not picked up since
the launch. Which Smart campaign should the start-up use if it wants to
maximize shopping potential? - ANSWER - A Smart Shopping
campaign
The marketing team of an e-commerce store has been analyzing website
traffic for a week and observes that the bounce rate is too high at 65%.
The team also examines the heat map of the home page and gathers that
most visitors do not engage with the website after landing on the home
page. As a result, the team decides to remodel the home page to ensure it
is appealing and informative. How is the home page going to help the e-
commerce store manage its website in this case? - ANSWER - It helps
customers understand the store's products and find the information they
want.
pg. 4
