Complete Study Guide with Practice Questions |
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• The Marketing Concept today is about what? -✓✓Sales
Relationships
Aggressive advertising
Price
Sales
• Which of these is not a cash flow activity category in the Statement of cash flows? -
✓✓operating.
investing.
financing.
depreciating.
Depreciating
• Which one of the following statements is false? -✓✓TC = TFC + TVC
ATC = AFC + AVC
AFC = TFC divided by Q
MC = TC divided by Q
AFC = TFC divided by Q
• The ratio that explains how efficiently companies use their assets to generate revenue.
-✓✓Receivables turnover ratio
Asset turnover ratio
Income ratio
Quick ratio
Asset Turnover Ratio
• The sum of the squares total (SST) -✓✓measures the total variability in X about the
mean.
measures the total variability in Y about the mean.
measures the variability in X about the regression line.
measures the variability in Y about the regression line.
Measures the variability in Y about the regression line.
, • This strategy sacrifices responsiveness to local markets in favor of efficiency.
Microsoft, for example, offers the same software programs around the world but adjusts
the programs to match local languages. -✓✓Multinational strategy
Global strategy
Transnational strategy
Multidomestic strategy
Global
• Another Time Around helps young inner city kids develop products they can make and
sell to earn money for college. What concept best describes this? -✓✓The marketing
mix
Cause marketing
Benevolent advertising
A tax deduction
Corporate charitable marketing
None of the above.
cause marketing
• Lauren is an HR manager at a marketing firm. Which of the following functions is
LEAST likely to be an aspect of Lauren's job? -✓✓Employee and labor relations
Staffing
Employee staffing
Product testing
Product Testing
• Local area networks (LANs) are used to _____. -✓✓link computers that are
geographically far apart
provide communication services spanning several cities or states
connect various wide area networks in metropolitan areas
integrate services to a single building or campus
integrate services to a single building or campus
• n June 2015, American steel companies United States Steel Corp., Nucor Corp., Steel
Dynamics Inc., ArcelorMittal USA, AK Steel Corp., and California Steel Industries filed a
complaint with the Department of Commerce and the ITC alleging that China (and other
countries) were selling steel in the U.S. market at prices lower than their own markets.
This practice is known as -✓✓Tacit collusion
Collusion
Price fixing
Dumping
Dumping