QUESTIONS AND ANSWERS SURE A+
✔✔In what screening phase do you see more cultural forces? - ✔✔Fourth Screening
✔✔Create difficulty for companies because culture is subjective and interpretive; Can
offend if don't do your research - ✔✔Fourth Screening
✔✔In what phase is data difficult to assemble, particularly from a distance. Best to be
on the ground - if possible - to experience/witness/better understand the culture? -
✔✔Fourth
✔✔Fifth Screening is - ✔✔competitive forces
✔✔Deals with the number, size, and financial strength of the competitors, their market
shares, their marketing strategies, the apparent effectiveness of their promotional
programs, the quality levels of their product lines, the source of their products—
imported or locally produced, their pricing policies, the levels of after-sales service, their
distribution channels, their coverage of the market - ✔✔Fifth screening
✔✔In final selection of new markets, are there substitutes for personal visits to potential
markets? - ✔✔NO - there are NO substitutes for personal visits to potential markets
, ✔✔A market visit by business people and/or government officials (state or federal) in
search of business opportunities - ✔✔Trade Mission
✔✔Trade Exhibition - ✔✔A large exhibition at which companies promote the sale of
their products
✔✔The respondent's desire to please that leads to answers designed to please the
interviewer rather than reflect the respondent's true beliefs or feelings - ✔✔Social
Desirability Bias
✔✔Governments use this to improve understanding of population patterns and to map
public services. - ✔✔Big Data
✔✔Massive sets of data both structured and unstructured that businesses are
collecting, which can be analyzed with advanced data analysis methods such as
predictive analytics or user behavior analytics - ✔✔Big Data
✔✔Types of Non-equity modes of entry - ✔✔1) contractual agreements, 2)
licensing/franchising, 3) turnkey 4) management contract and 5) contract manufacturing
✔✔an export of technology, management expertise, and possibly capital equipment
where a contractor agrees to design and erect a plant, supply the process technology,
provide the production inputs, train the operating personnel, and, after a trial run, turn
the facility over to the purchaser - ✔✔Turnkey projects (does all the "heavy-lifting" then
turns it over to the customer)
✔✔a contractual arrangement in which one firm grants access to its patents, trade
secrets, or technology to another for a fee - ✔✔Licensing
✔✔a form of licensing in which one firm contracts with another to operate a business
under an established name according to specific rules - ✔✔Franchising
✔✔Does franchising or licensing provide more control? - ✔✔Franchising
✔✔an arrangement by which one firm provides management to another firm -
✔✔Management contract
✔✔an arrangement in which one firm contracts with another to produce products to its
specifications - ✔✔Contracted manufacturing
✔✔a cooperative effort among two or more organizations that share a common interest
in a business undertaking - ✔✔Joint Venture