FBLA BASIC MARKETING FUNDAMENTALS
TEST PAPER QUESTIONS AND SOLUTIONS
VERIFIED ANSWERS
●● When people did not have products on hand to exchange they could
obtain products
Answer: With money
●● The accounting and finance function includes
Answer: Developing budgets
●● In the early part of the 20th century, the primary way to sell more
products was
Answer: To be able to deliver them to a larger number of customers
●● Marketing assists in international trade by
Answer: Determining where products can be sold
●● Unlimited wants and needs, combined with limited resources,
resulting in
Answer: Scarcity
,●● In which type of economic system does the government attempt to
own and control important resources and make the decisions about the
about what will be produced and consumed...
Answer: Controlled economy
●● All of the consumers who will purchase a particular product or
service comprise a(n)...
Answer: Economic market
●● The demand curve for a business in a purely competitive market...
Answer: Appears straight
●● The demand curve for a business in a monopoly...
Answer: Appears straight
●● Changes in the tangible parts of a product or service affect a
product's...
Answer: Form utility
●● The earliest use of marketing was
Answer: To move products from the producer to the consumer
●● Prices can be changed by
, Answer: Allowances
●● The most difficult type of competition businesses face is a market in
which they compete with other businesses offering
Answer: Similar products
●● Many of the marketing functions during the distribution process are
provided by
Answer: Channel members
●● Information about consumers that will help a business make effective
marketing decisions includes
Answer: Product purchases
●● Information developed from activities that occurred within your
organization is known as
Answer: Internal information
●● Internal information that can help you make decisions can be found
in
Answer: marketing plans.
performance information.
customer records and sales information
TEST PAPER QUESTIONS AND SOLUTIONS
VERIFIED ANSWERS
●● When people did not have products on hand to exchange they could
obtain products
Answer: With money
●● The accounting and finance function includes
Answer: Developing budgets
●● In the early part of the 20th century, the primary way to sell more
products was
Answer: To be able to deliver them to a larger number of customers
●● Marketing assists in international trade by
Answer: Determining where products can be sold
●● Unlimited wants and needs, combined with limited resources,
resulting in
Answer: Scarcity
,●● In which type of economic system does the government attempt to
own and control important resources and make the decisions about the
about what will be produced and consumed...
Answer: Controlled economy
●● All of the consumers who will purchase a particular product or
service comprise a(n)...
Answer: Economic market
●● The demand curve for a business in a purely competitive market...
Answer: Appears straight
●● The demand curve for a business in a monopoly...
Answer: Appears straight
●● Changes in the tangible parts of a product or service affect a
product's...
Answer: Form utility
●● The earliest use of marketing was
Answer: To move products from the producer to the consumer
●● Prices can be changed by
, Answer: Allowances
●● The most difficult type of competition businesses face is a market in
which they compete with other businesses offering
Answer: Similar products
●● Many of the marketing functions during the distribution process are
provided by
Answer: Channel members
●● Information about consumers that will help a business make effective
marketing decisions includes
Answer: Product purchases
●● Information developed from activities that occurred within your
organization is known as
Answer: Internal information
●● Internal information that can help you make decisions can be found
in
Answer: marketing plans.
performance information.
customer records and sales information
