Chapter 1
Michael Porter (1980, 1985) suggested that factors such as initial capital
requirements, the threat of price-cutting by established firms and the level of
product differentiation represent ______ for new-firm entrants into markets.
Barriers
to entry
opportunities
market ideas
Threats
Business unit strategy ______.
Choose one
considers how to compete in a particular industry
considers how parts of the overall organization can compete
considers what industries and activities the firm should be engaged in
considers what products to produce
Strategists refer to ______ as factors shaping ______ for the organization’s goods
organization operates.
Choose one
, properties/demand
demand drivers/demand
technology drivers/goals
properties/objectives
what do we call firms that invest in a variety of different product markets to reduce
Choose one
investment firms
diversified firms
monopolies
oligopolies
1. The primary purpose of strategy is:
A. To maximise shareholder value
B. To achieve success
C. To create value for all stakeholders
D. To be responsible corporate citizen
2. TThe success careers of both Queen Elizabeth to and Lady Gaga must be
attributed to the fact that both:
Michael Porter (1980, 1985) suggested that factors such as initial capital
requirements, the threat of price-cutting by established firms and the level of
product differentiation represent ______ for new-firm entrants into markets.
Barriers
to entry
opportunities
market ideas
Threats
Business unit strategy ______.
Choose one
considers how to compete in a particular industry
considers how parts of the overall organization can compete
considers what industries and activities the firm should be engaged in
considers what products to produce
Strategists refer to ______ as factors shaping ______ for the organization’s goods
organization operates.
Choose one
, properties/demand
demand drivers/demand
technology drivers/goals
properties/objectives
what do we call firms that invest in a variety of different product markets to reduce
Choose one
investment firms
diversified firms
monopolies
oligopolies
1. The primary purpose of strategy is:
A. To maximise shareholder value
B. To achieve success
C. To create value for all stakeholders
D. To be responsible corporate citizen
2. TThe success careers of both Queen Elizabeth to and Lady Gaga must be
attributed to the fact that both:
