ACTUAL QUESTIONS AND CORRECTLY
WELL DEFINED ANSWERS LATEST
ALREADY GRADED A+
True or false: When addressing a journalist in an email,
always be professional but conversational, and do not give
them a new nickname. - ANSWERS-True
Which is NOT a tip for DIFT? - ANSWERS-Offer to connect
them with a spokesperson
One grammar mistake to avoid is: - ANSWERS-NONE OF
THESE:
Starting a sentence with a preposition
Using sentence fragments
Favoring common usage over AP Style
What is the best day and time to pitch journalists, among
those who have a preference? - ANSWERS-Monday morning
, True or false: Most journalists say they are okay with PR
pros following up on pitches. - ANSWERS-True
The key to effective follow-up is: - ANSWERS-Letting your
certainty of purpose come through
All of these are good tips for pitch follow-up EXCEPT: -
ANSWERS-Send it within two hours of your first email.(NOT
GOOD)
True or false: As PR professionals, we succeed when we
anticipate journalists' needs and expect them to anticipate
ours. - ANSWERS-False
True or false: Almost half of journalists agree that most
companies share information in an outdated fashion. -
ANSWERS-True
Generally speaking, which of the following is NOT true of
journalists? - ANSWERS-They assume any encouraging email
they receive is sincere and genuine.